Thu, May 31, 2018 - Page 12 News List

Adata to unveil voice-controlled speaker

By Lisa Wang  /  Staff reporter

Memory module supplier Adata Technology Co (威剛科技) is to unveil its first voice-controlled speaker at next week’s Computex Taipei, the company said yesterday, in its latest move to diversify into the artificial intelligence (AI) business.

The New Taipei City-based company plans to release the first batch of the smart speakers, which respond to Mandarin speech, next quarter in Taiwan and China in collaboration with Chunghwa Telecom Co (中華電信), Adata chairman Simon Chen (陳立白) told reporters.

“With Alibaba Group Holding Ltd (阿里巴巴), Baidu Inc (百度) and Tencent Holdings Ltd (騰訊) pushing to sell their own voice-controlled speakers, there will be explosive growth in demand from Chinese-speaking communities from the fourth quarter of this year,” Chen said.

The affordable price tag is a factor behind the favorable growth prospects for Adata’s voice-activated AI device, Chen said.

Adata is well-positioned to benefit from the rapidly growing demand for such voice assistants in Chinese-speaking communities, where established players, such as Inc and Google, are absent due to the high barrier of entry posed by Chinese speech recognition, he said.

Google Home and Amazon Alexa support a number of languages, but not Mandarin.

Adata aims to capture the top spot in the local smart speaker market, Chen said.

Adata chose global chipmakers over Hsinchu-based MediaTek Inc (聯發科) to supply chips for its first-generation of smart speakers, but it would use MediaTek chips in its next-generation AI assistant devices, the company said.

MediaTek is the world’s biggest chip supplier for smart speakers with a more than 70 percent market share. The company counts Google LLC and as its major clients.

Commenting on Adata’s core memory module businesses, Chen said the company’s profit would climb quarterly this year as DRAM chip prices are expected to remain flat, or increase slightly in the second half due to seasonal demand.

Chen said he is optimistic about the DRAM market’s outlook this year and next year, given healthy demand-supply dynamics.

DRAM for servers are to see the strongest demand among three major segments, and the strength would carry into the next one to two years, he said.

Demand from mobile phone makers is also on the rise, as this year’s models have much bigger memory space than last year’s, Chen said.

Significant growth in DRAM chips used in gaming PCs would help stabilize standard DRAM chip demand, he added.

DRAM modules contributed about 54 percent to Adata’s revenue of NT$32.23 billion (US$1.07 billion) last year, up from 38 percent in 2016.

Solid-state drives for PCs, micro SD cards and flash memory cards, which contain NAND flash memory chips, made up about 20 percent of total revenue.

Prices of NAND flash memory chips are likely to stabilize in the remainder of this year, given weakening oversupply pressure, Chen said.

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