Morton’s The Steakhouse Taipei, an upscale US restaurant brand aims to grow its business this year as it gains popularity among Taiwanese diners, industry analysts said yesterday.
The steakhouse is the local outlet of the US restaurant chain, which operates 81 steakhouses in the US, Hong Kong, China and elsewhere.
“We have seen stable growth in customers and sales since our entry into the local market in late 2015,” sales and marketing manager Joyce Shih (施宛君) said.
Top-quality food and service account for the restaurant’s growth, she said, adding that its view of Taipei 101 is also a selling point.
Located on the 45th floor of Breeze Department Store’s Xinyi branch, the restaurant is aiming to outperform well-established rivals such as Lawry’s Prime Rib Restaurants and Steakhouses and Ruth’s Chris Steak House by offering personalized service, Shih said.
Guests can have their name printed on the menu for specific occasions and go home with photographs taken by the restaurant’s staff, Shih said.
The strategy explains why Morton’s has grown into a popular venue for engagement, birthday and anniversary celebrations, as well as corporate parties, she said.
The average lunch costs between NT$2,000 and NT$3,000 (US$68 and US$102) per person, while dinners cost NT$1,000 more, she said, adding there is no minimum charge.
All dishes are a la carte and are large enough for two or three people to share, she added.
Taiwanese are fond of steak, with the market estimated at NT$18 billion a year, Ministry of Economic Affairs data showed.
About 94 percent of the nation’s beef is imported from the US, Canada, Australia, New Zealand and Paraguay, government data showed.
US beef imports total 109,522 tonnes per year and Australia imports 43,099 tonnes, while Taiwan only produces about 6,800 tonnes, the data showed.
Morton’s is already 50 percent booked for Valentine’s Day on Wednesday next week when the restaurant is collaborating with Le Meridien Hotel Taipei to provide the highest-spending guest a free night at the five-star hotel, Shih said.
LIMITED IMPACT: Investor confidence was likely sustained by its relatively small exposure to the Chinese market, as only less advanced chips are made in Nanjing Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) saw its stock price close steady yesterday in a sign that the loss of the validated end user (VEU) status for its Nanjing, China, fab should have a mild impact on the world’s biggest contract chipmaker financially and technologically. Media reports about the waiver loss sent TSMC down 1.29 percent during the early trading session yesterday, but the stock soon regained strength and ended at NT$1,160, unchanged from Tuesday. Investors’ confidence in TSMC was likely built on its relatively small exposure to the Chinese market, as Chinese customers contributed about 9 percent to TSMC’s revenue last
With this year’s Semicon Taiwan trade show set to kick off on Wednesday, market attention has turned to the mass production of advanced packaging technologies and capacity expansion in Taiwan and the US. With traditional scaling reaching physical limits, heterogeneous integration and packaging technologies have emerged as key solutions. Surging demand for artificial intelligence (AI), high-performance computing (HPC) and high-bandwidth memory (HBM) chips has put technologies such as chip-on-wafer-on-substrate (CoWoS), integrated fan-out (InFO), system on integrated chips (SoIC), 3D IC and fan-out panel-level packaging (FOPLP) at the center of semiconductor innovation, making them a major focus at this year’s trade show, according
DEBUT: The trade show is to feature 17 national pavilions, a new high for the event, including from Canada, Costa Rica, Lithuania, Sweden and Vietnam for the first time The Semicon Taiwan trade show, which opens on Wednesday, is expected to see a new high in the number of exhibitors and visitors from around the world, said its organizer, SEMI, which has described the annual event as the “Olympics of the semiconductor industry.” SEMI, which represents companies in the electronics manufacturing and design supply chain, and touts the annual exhibition as the most influential semiconductor trade show in the world, said more than 1,200 enterprises from 56 countries are to showcase their innovations across more than 4,100 booths, and that the event could attract 100,000 visitors. This year’s event features 17
Hon Hai Precision Industry Co (鴻海精密), which assembles servers for Nvidia Corp, yesterday said that revenue last month rose 10.61 percent year-on-year, driven by strong growth in cloud and networking products amid continued front-loading orders for artificial intelligence (AI) server racks. Consolidated revenue expanded to NT$606.51 billion (US$19.81 billion) last month from NT$548.31 billion a year earlier, marking the highest ever in August, the company said in a statement. On a monthly basis, revenue was down 1.2 percent from NT$613.86 billion. Hon Hai, which is also a major iPhone assembler, added that its electronic components division saw significant revenue growth last month, boosted
RSS