Morton’s The Steakhouse Taipei, an upscale US restaurant brand aims to grow its business this year as it gains popularity among Taiwanese diners, industry analysts said yesterday.
The steakhouse is the local outlet of the US restaurant chain, which operates 81 steakhouses in the US, Hong Kong, China and elsewhere.
“We have seen stable growth in customers and sales since our entry into the local market in late 2015,” sales and marketing manager Joyce Shih (施宛君) said.
Top-quality food and service account for the restaurant’s growth, she said, adding that its view of Taipei 101 is also a selling point.
Located on the 45th floor of Breeze Department Store’s Xinyi branch, the restaurant is aiming to outperform well-established rivals such as Lawry’s Prime Rib Restaurants and Steakhouses and Ruth’s Chris Steak House by offering personalized service, Shih said.
Guests can have their name printed on the menu for specific occasions and go home with photographs taken by the restaurant’s staff, Shih said.
The strategy explains why Morton’s has grown into a popular venue for engagement, birthday and anniversary celebrations, as well as corporate parties, she said.
The average lunch costs between NT$2,000 and NT$3,000 (US$68 and US$102) per person, while dinners cost NT$1,000 more, she said, adding there is no minimum charge.
All dishes are a la carte and are large enough for two or three people to share, she added.
Taiwanese are fond of steak, with the market estimated at NT$18 billion a year, Ministry of Economic Affairs data showed.
About 94 percent of the nation’s beef is imported from the US, Canada, Australia, New Zealand and Paraguay, government data showed.
US beef imports total 109,522 tonnes per year and Australia imports 43,099 tonnes, while Taiwan only produces about 6,800 tonnes, the data showed.
Morton’s is already 50 percent booked for Valentine’s Day on Wednesday next week when the restaurant is collaborating with Le Meridien Hotel Taipei to provide the highest-spending guest a free night at the five-star hotel, Shih said.
POWERING UP: PSUs for AI servers made up about 50% of Delta’s total server PSU revenue during the first three quarters of last year, the company said Power supply and electronic components maker Delta Electronics Inc (台達電) reported record-high revenue of NT$161.61 billion (US$5.11 billion) for last quarter and said it remains positive about this quarter. Last quarter’s figure was up 7.6 percent from the previous quarter and 41.51 percent higher than a year earlier, and largely in line with Yuanta Securities Investment Consulting Co’s (元大投顧) forecast of NT$160 billion. Delta’s annual revenue last year rose 31.76 percent year-on-year to NT$554.89 billion, also a record high for the company. Its strong performance reflected continued demand for high-performance power solutions and advanced liquid-cooling products used in artificial intelligence (AI) data centers,
SIZE MATTERS: TSMC started phasing out 8-inch wafer production last year, while Samsung is more aggressively retiring 8-inch capacity, TrendForce said Chipmakers are expected to raise prices of 8-inch wafers by up to 20 percent this year on concern over supply constraints as major contract chipmakers Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) and Samsung Electronics Co gradually retire less advanced wafer capacity, TrendForce Corp (集邦科技) said yesterday. It is the first significant across-the-board price hike since a global semiconductor correction in 2023, the Taipei-based market researcher said in a report. Global 8-inch wafer capacity slid 0.3 percent year-on-year last year, although 8-inch wafer prices still hovered at relatively stable levels throughout the year, TrendForce said. The downward trend is expected to continue this year,
Vincent Wei led fellow Singaporean farmers around an empty Malaysian plot, laying out plans for a greenhouse and rows of leafy vegetables. What he pitched was not just space for crops, but a lifeline for growers struggling to make ends meet in a city-state with high prices and little vacant land. The future agriculture hub is part of a joint special economic zone launched last year by the two neighbors, expected to cost US$123 million and produce 10,000 tonnes of fresh produce annually. It is attracting Singaporean farmers with promises of cheaper land, labor and energy just over the border.
A proposed billionaires’ tax in California has ignited a political uproar in Silicon Valley, with tech titans threatening to leave the state while California Governor Gavin Newsom of the Democratic Party maneuvers to defeat a levy that he fears would lead to an exodus of wealth. A technology mecca, California has more billionaires than any other US state — a few hundred, by some estimates. About half its personal income tax revenue, a financial backbone in the nearly US$350 billion budget, comes from the top 1 percent of earners. A large healthcare union is attempting to place a proposal before
RSS