Sun, Aug 13, 2017 - Page 16 News List

Facebook quietly fields unbranded software in China


Facebook Inc’s interest in China has led it to discretely create and release a photo-sharing application there without the social network’s brand being attached.

“We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways,” a Facebook representative said on Friday via e-mail. “Our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform.”

A source close to the matter confirmed a New York Times report on Friday that said Facebook took the unusual step of creating an app called Colorful Balloons and releasing it through a local company with no hint that the social network was involved.

Colorful Balloons has features similar to Facebook’s Moments application.

Facebook has long been keen to find a way into China, where the social network has been banned since 2009.

Google, YouTube, Instagram and Facebook are among Silicon Valley stars not allowed to operate on China’s tightly controlled Internet.

Facebook CEO and cofounder Mark Zuckerberg has made high-profile visits to China and met with political leaders there, and is even studying Mandarin.

Colorful Balloons was released early this year through a separate Chinese company, the New York Times reported.

It quoted someone close to the matter who did not want to be identified, citing the political sensitivity of the situation.

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