Multiple devices have become an integral part of people’s lives in Taiwan, Thailand and Australia, with 95 percent of device users in those markets using at least two devices, and 33 percent using three, a survey released yesterday by Facebook IQ found.
The most commonly used devices in the three nations are smartphones, tablets and personal computers, according to the poll, which was conducted by GfK on behalf of Facebook IQ, the in-house consumer research division of Facebook.
Smartphones were the favorite device of 47 percent of respondents in Taiwan, compared with 61 percent in Thailand and 40 percent in Australia.
PCs were also cited as the favorite by 47 percent of Taiwanese respondents.
Trendy devices such as wearables are finding their way into daily life of people in the three nations, the poll found, with 25 percent of the respondents in the three nations saying that they felt more “advanced” using wearables.
The survey projected a 20 percent increase in global shipments of wearable devices over the next three years, to 173 million units by 2019, Facebook IQ said.
It said multidevice usage is near universal in Taiwan, Australia and Thailand.
In Thailand, 30 percent of users own four or five devices. Throughout the day, more than 75 percent of multidevice users in that country sync information among different devices, according to Facebook IQ.
To deliver best-in-class experience, brands should provide quality integrated content across screens since people tend to toggle between devices, Facebook IQ said.
The survey, the second in Facebook IQ’s Multidevice Movement series, was conducted over a three-month period among 1,000 adults between the ages of 18 and 54 who said they use a smartphone, tablet, desktop computer or laptop at least once a week.
BUSINESS UPDATE: The iPhone assembler said operations outlook is expected to show quarter-on-quarter and year-on-year growth for the second quarter Hon Hai Precision Industry Co (鴻海精密) yesterday reported strong growth in sales last month, potentially raising expectations for iPhone sales while artificial intelligence (AI)-related business booms. The company, which assembles the majority of Apple Inc’s smartphones, reported a 19.03 percent rise in monthly sales to NT$510.9 billion (US$15.78 billion), from NT$429.22 billion in the same period last year. On a monthly basis, sales rose 14.16 percent, it said. The company in a statement said that last month’s revenue was a record-breaking April performance. Hon Hai, known also as Foxconn Technology Group (富士康科技集團), assembles most iPhones, but the company is diversifying its business to
Apple Inc has been developing a homegrown chip to run artificial intelligence (AI) tools in data centers, although it is unclear if the semiconductor would ever be deployed, the Wall Street Journal reported on Monday. The effort would build on Apple’s previous efforts to make in-house chips, which run in its iPhones, Macs and other devices, according to the Journal, which cited unidentified people familiar with the matter. The server project is code-named ACDC (Apple Chips in Data Center) within the company, aiming to utilize Apple’s expertise in chip design for the company’s server infrastructure, the newspaper said. While this initiative has been
GlobalWafers Co (環球晶圓), the world’s No. 3 silicon wafer supplier, yesterday said that revenue would rise moderately in the second half of this year, driven primarily by robust demand for advanced wafers used in high-bandwidth memory (HBM) chips, a key component of artificial intelligence (AI) technology. “The first quarter is the lowest point of this cycle. The second half will be better than the first for the whole semiconductor industry and for GlobalWafers,” chairwoman Doris Hsu (徐秀蘭) said during an online investors’ conference. “HBM would definitely be the key growth driver in the second half,” Hsu said. “That is our big hope
The consumer price index (CPI) last month eased to 1.95 percent, below the central bank’s 2 percent target, as food and entertainment cost increases decelerated, helped by stable egg prices, the Directorate-General of Budget, Accounting and Statistics (DGBAS) said yesterday. The slowdown bucked predictions by policymakers and academics that inflationary pressures would build up following double-digit electricity rate hikes on April 1. “The latest CPI data came after the cost of eating out and rent grew moderately amid mixed international raw material prices,” DGBAS official Tsao Chih-hung (曹志弘) told a news conference in Taipei. The central bank in March raised interest rates by