Thu, Mar 10, 2016 - Page 13 News List

Multiple electronics now an integral way of life: poll

Staff writer, with CNA

Multiple devices have become an integral part of people’s lives in Taiwan, Thailand and Australia, with 95 percent of device users in those markets using at least two devices, and 33 percent using three, a survey released yesterday by Facebook IQ found.

The most commonly used devices in the three nations are smartphones, tablets and personal computers, according to the poll, which was conducted by GfK on behalf of Facebook IQ, the in-house consumer research division of Facebook.

Smartphones were the favorite device of 47 percent of respondents in Taiwan, compared with 61 percent in Thailand and 40 percent in Australia.

PCs were also cited as the favorite by 47 percent of Taiwanese respondents.

Trendy devices such as wearables are finding their way into daily life of people in the three nations, the poll found, with 25 percent of the respondents in the three nations saying that they felt more “advanced” using wearables.

The survey projected a 20 percent increase in global shipments of wearable devices over the next three years, to 173 million units by 2019, Facebook IQ said.

It said multidevice usage is near universal in Taiwan, Australia and Thailand.

In Thailand, 30 percent of users own four or five devices. Throughout the day, more than 75 percent of multidevice users in that country sync information among different devices, according to Facebook IQ.

To deliver best-in-class experience, brands should provide quality integrated content across screens since people tend to toggle between devices, Facebook IQ said.

The survey, the second in Facebook IQ’s Multidevice Movement series, was conducted over a three-month period among 1,000 adults between the ages of 18 and 54 who said they use a smartphone, tablet, desktop computer or laptop at least once a week.

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