Sony Corp is aiming to double its share in Taiwan’s high-end Android phone market with the launch of three new smartphones yesterday.
Sony Mobile Taiwan general manager Jonathan Lin (林志遠) told a media briefing in Taipei that the company holds a market share of about 15 percent of Taiwan’s high-end Android phones that cost more than NT$15,000.
Lin expects the figure to reach between 25 percent and 30 percent by the end of the year after the three new Z5 series phones go on sale, which he said would rank Sony Mobile as the No. 1 maker of high-end Android phones in the nation.
Photo: Bloomberg
Sony unveiled its Xperia Z5 Premium and two smaller Z5 series models at Europe’s largest consumer electronics show, IFA, in Berlin this week.
The company touted the 5.5-inch Z5 Premium as the world’s first 4K smartphone with a screen resolution of 3840 x 2160 pixels.
Local pricing for the three phones is to be revealed later this month, Sony Mobile said.
In July, Sony Mobile was ranked the fifth-largest smartphone vendor in Taiwan, with an 11 percent share of the overall market volume, lagging behind HTC Corp’s (宏達電) 19.7 percent, Samsung Electronics Co’s 18.3 percent, Asustek Computer Inc’s (華碩) 17.1 percent and Apple Inc’s 13.2 percent.
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