Thu, Dec 18, 2014 - Page 14 News List

Taiwan Bussiness Quick Take

Staff writer, with agencies


Asustek named top brand

Asustek Computer Inc (華碩) has been named the top Taiwanese global brand for the year on an annual list released yesterday by the Ministry of Economic Affairs. The ministry praised the computer maker, which was also the top brand on the 20-company list last year, for outstanding innovation and nimble adaptation to market needs, which helped it earn a brand value of US$1.723 billion last year. Internet security firm Trend Micro Inc (趨勢科技) ranked second, one notch up from the previous year, and Want Want China Holdings Ltd (中國旺旺控股), which has diverse interests including food making and news media, was third. The survey was conducted by consultancy firm Interbrand.


Acer founder touts growth

Acer Inc (宏電) founder and former chairman Stan Shih (施振榮) said yesterday that the PC maker is showing signs of regaining its growth momentum, thanks to its organizational restructuring. Acer employee morale also has improved since the company changed its corporate culture, Shih said at a press briefing the day before his 70th birthday. Acer reported operating income of NT$1.10 billion (US$36.27 million) and an operating margin of 1.3 percent for the third quarter, showing a profit for the third straight quarter and the highest margin in three quarters. The company aims to maintain its steady growth momentum this quarter amid seasonal promotions.


TSMC to produce in China

Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest contract chipmaker, on Tuesday said it has plans to produce a small volume of mobile chips in China made on its mature 28 nanometer (nm) manufacturing technology. The production in China is expected to account for less than 10 percent of TSMC’s planned 28nm capacity expansion, TSMC chairman Morris Chang (張忠謀) said at a press conference. “If we don’t go there, Samsung will,” Chang said of his firm’s main competitor, adding that the South Korean electronics giant has been aggressively making logic chips for use in mobile devices over the past two to three years. In the past quarter, chips made on TSMC’s advanced 20nm process made up 9 percent of its total sales, while those made on its 28nm process made up 34 percent.


Thirty-one deals inked

Representatives from Taiwanese and Chinese corporations signed 31 agreements and memorandums of understanding at a two-day Cross-Strait CEO Summit that closed on Tuesday, including 24 deals focusing on small and medium-sized enterprises and the cultural and creative industry. Next year’s summit is to be held in Nanjing, China, but the exact date has not yet been set, said former vice president Vincent Siew (蕭萬長), who was the lead coordinator of the event.


Asia dominates office prices

London’s West End remained the world’s highest-priced office market, but Asia continued to dominate the world’s most expensive office locations, accounting for three of the top five markets, according to CBRE Research’s semi-annual Global Prime Office Occupancy Costs survey. The study also found that prime rents are rising fastest in the Americas, where real-estate fundamentals continue to improve. Overall, the US accounted for five of the 10 markets with the fastest-growing prime occupancy costs, CBRE said in a press release.

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