Tue, Nov 25, 2014 - Page 14 News List

Consumer goods market contracts, sales improve

Staff writer, with CNA

The technical consumer goods market continued to decline in the third quarter of the year despite growth in the home appliances sectors, GfK Group said last week.

The technical consumer goods market generated a total sales volume of NT$50 billion (US$1.61 billion) in the three months ending in September, down 3.7 percent from a year earlier, the German market research institute said in a statement on Tuesday last week.

However, the market proved resilient in the third quarter, with sales rising 5.5 percent from the previous quarter, it said.

The researcher’s data showed that the small domestic appliances sector reported robust annual growth of 20.4 percent to NT$3.4 billion in the third quarter due to online promotions for vacuum cleaners, rice cookers, shavers, air treatment products and dental care products.

The major domestic appliances sector also achieved marginal growth of 2.9 percent to NT$6.4 billion in the July-to-September quarter from a year earlier, driven mainly by cooling products, microwave ovens and washing machines, the report said.

Overall, the annual sales growth in home appliances more than offset declines in other sectors, as office equipment sales fell 2.7 percent, telecommunications equipment dropped 3 percent, consumer electronics declined 4.1 percent, information technology equipment decreased 5 percent and photography equipment contracted by 25.9 percent.

Kung said she held a positive outlook this quarter for key product segments on the back of an improving economic climate and rebounding domestic consumption.

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