Mon, Apr 21, 2014 - Page 13 News List

Softex Expo could see 200,000 guests

Staff writer, with CNA

This year’s Softex Expo, a major electronics trade fair, is expected to have attracted about 200,000 visitors over the weekend, the Taipei Computer Association (TCA, 台北市電腦公會) said on Saturday.

Softex, which opened on Thursday and will run through today at the Taipei World Trade Center, features 200 suppliers of electronics products such as computers, smartphones and high-definition TVs, at 1,100 booths.

On the first day of the event, visitor numbers totaled 60,000, similar to last year, but the figure rose to 70,000 on Friday, which was a 7.7 percent increase from the second day of the fair the previous year, according to organizer TCA.

Over the weekend, the number of visitors may have risen to 200,000 over the two days, the TCA said.

It said the expo showcases tools for consumer, enterprise and educational purposes and has drawn attention not only from students, but also white-collar workers.

Taiwanese smartphone vendor HTC Corp (宏達電) is running 30 booths at the expo to display its latest innovations, like its flagship HTC One M8.

Asustek Computer Inc (華碩電腦), one of the world’s leading PC vendors, is promoting its low-cost ZenPhone models at the fair.

Meanwhile, a special section for wearable devices gives greater visibility to such products in the local market, the organizers said.

Analysts said the expo serves as an ideal venue for local electronics makers to generate big sales.

After the Taipei exhibition, the expo will move to Greater Taichung for five days starting on May 1.

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