Facebook Inc’s penetration rate in Taiwan is higher than in any other market in the world, an executive of the world’s largest social network said yesterday.
Facebook director for North Asia Jayne Leung (梁幼莓) told a press briefing that the number of active Facebook users in Taiwan reached 15 million per month in the fourth quarter of last year, representing about 65 percent penetration among the country’s population and edging out Hong Kong’s 61 percent for the top spot.
Taiwan had a Facebook penetration rate of about 60 percent in the second quarter of last year, when it was ranked top in Asia, according to Facebook data.
The number of daily users in Taiwan also reached 11 million during the fourth quarter, up 10 percent from the second quarter, while active daily mobile users increased by 20 percent to 8.5 million, Leung said.
Facebook did not give Taiwan user statistics for the third quarter.
“Taiwan is a very healthy market for us and we have seen huge growth here in the mobile segment,” Leung said.
Facebook plans to hire more sales and marketing staff in its North Asia offices this year to serve advertisers in key vertical industries, such as e-commerce, fast-moving consumer goods, telecommunications, tourism and finance, she said.
The social network will also add a new advertisement reseller in Taiwan to seek more business opportunities from mobile ads, Leung said.
In the fourth quarter of last year, Facebook’s mobile ad revenue accounted for 53 percent of its overall revenue, reaching US$1.25 billion, higher than the company’s total revenue in the same period of 2012.
Its mobile-only monthly active users amounted to 296 million during the October-to-December period of last year, nearly doubling the 157 million in the year-earlier period, according to Facebook data.
WASHINGTON’S INCENTIVES: The CHIPS Act set aside US$39 billion in direct grants to persuade the world’s top semiconductor companies to make chips on US soil The US plans to award more than US$6 billion to Samsung Electronics Co, helping the chipmaker expand beyond a project in Texas it has already announced, people familiar with the matter said. The money from the 2022 CHIPS and Science Act would be one of several major awards that the US Department of Commerce is expected to announce in the coming weeks, including a grant of more than US$5 billion to Samsung’s rival, Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), people familiar with the plans said. The people spoke on condition of anonymity in advance of the official announcements. The federal funding for
HIGH DEMAND: The firm has strong capabilities of providing key components including liquid cooling technology needed for AI servers, chairman Young Liu said Hon Hai Precision Industry Co (鴻海精密) yesterday revised its revenue outlook for this year to “significant” growth from a “neutral” view forecast five months ago, due to strong demand for artificial intelligence (AI) servers from cloud service providers. Hon Hai, a major assembler of iPhones that is also known as Foxconn, expects AI server revenues to soar more than 40 percent annually this year, chairman Young Liu (劉揚偉) told investors. The robust growth would uplift revenue contribution from AI servers to 40 percent of the company’s overall server revenue this year, from 30 percent last year, Liu said. In the three-year period
LONG HAUL: Largan Energy Materials’ TNO-based lithium-ion batteries are expected to charge in five minutes and last about 20 years, far surpassing conventional technology Largan Precision Co (大立光) has formed a joint venture with the Industrial Technology Research Institute (ITRI, 工研院) to produce fast-charging, long-life lithium-ion batteries for electric vehicles, mobile electronics and electric storage units, the camera lens supplier for Apple Inc’s iPhones said yesterday. Largan Energy Materials Co (萬溢能源材料), established in January, is developing high-energy, fast-charging, long-life lithium-ion batteries using titanium niobium oxide (TNO) anodes, it said. TNO-based batteries can be fully charged in five minutes and have a lifespan of 20 years, a major advantage over the two to four hours of charging time needed for conventional graphite-anode-based batteries, Largan said in a
Taiwan is one of the first countries to benefit from the artificial intelligence (AI) boom, but because that is largely down to a single company it also represents a risk, former Google Taiwan managing director Chien Lee-feng (簡立峰) said at an AI forum in Taipei yesterday. Speaking at the forum on how generative AI can generate possibilities for all walks of life, Chien said Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) — currently among the world’s 10 most-valuable companies due to continued optimism about AI — ensures Taiwan is one of the economies to benefit most from AI. “This is because AI is