Thu, Sep 19, 2013 - Page 14 News List

Taiwan has highest rate of Facebook penetration: official

Staff writer, with CNA

Facebook Inc’s penetration rate in Taiwan is higher than in any other Asian market, said Dan Neary, vice president of the social networking giant’s Asia-Pacific marketing team, who arrived in the country on Tuesday.

According to Facebook data released earlier this year, the number of active Facebook users in Taiwan has reached 14 million per month, or about a 60 percent penetration rate, while the number of daily users has hit 10 million.

That figure represents the highest penetration rate in Asia, edging out Hong Kong — with about 58 percent — for the top spot. Facebook’s overall penetration rate in the region at the end of last year was 6.5 percent.

Neary also said that Taiwanese Facebook users have distinctive characteristics.

They are especially fond of sharing gourmet food photos on the site and using the “check in” function that allows users to log the places they have been.

Facebook now has more than 1.1 billion active members worldwide, 800 million of which access the site via smartphones, and user numbers have been growing at an annual rate of 20 percent, Neary said.

The company also has more than 1 million active advertisers worldwide even though it only entered the advertising business three years ago, he said.

Neary attributed the fast growth mainly to Facebook’s requirement that users use their real identities to access its platform, which helps advertisers get a higher response rate and avoid wasting time on non-target users.

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