Wed, Jul 10, 2013 - Page 13 News List

Summer demand lifts restaurant operators’ revenues

By Amy Su  /  Staff reporter

Two major restaurant operators saw their revenue surge last month, bolstered by seasonal demand as the summer school vacation started.

Tai Tong Food & Beverage Group (TTFB, 瓦城泰統集團), which operates three restaurant chains with more than 50 outlets across the nation, posted NT$209.99 million (US$6.97 million) in consolidated sales last month, a jump of 9.78 percent from May, the company said in a statement on Monday.

Last month’s revenue rose 31.48 percent from the same period last year, company data showed.

“With the arrival of summer, the spicy food offered by the company’s restaurants attracted more people,” the company said in the statement.

Last month marked the beginning of the summer break for some students, which boosted customer traffic, the company added.

TTFB remained upbeat about prospects in the second half of the year, as the company is scheduled to launch its fourth restaurant brand in the third quarter, which may fuel sales growth.

The summer vacation and upcoming holidays in the fourth quarter may also be important drivers for TTFB, it said.

The company posted NT$1.1 billion in consolidated sales for the first half of the year, up 16.31 percent from a year earlier. Revenue in the April-to-June period was up 4.1 percent from three months earlier, company data showed.

Wowprime Corp (王品集團), which owns 13 restaurant chains with more than 270 outlets in Taiwan and China, also expects the launch of its new teppanyaki brand in Taiwan to drive up sales in the third quarter.

The “Hot 7” brand will be launched later this month, offering “fair-priced fare,” with an average consumer expenditure of about NT$300.

The company posted consolidated revenue of NT$1.27 billion last month, up 26.92 percent from a year earlier and 2.64 percent from a month earlier, Wowprime said in its stock exchange filing.

For the first six months of the year, consolidated sales totaled NT$7.04 billion, up 20.54 percent from a year earlier, company data showed.

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