Thu, Jan 17, 2013 - Page 15 News List

Facebook unveils social search feature

DISAPPOINTING:Facebook was careful to differentiate ‘graph search’ from an all-purpose search engine, but the new tool failed to stir interest in the firm’s shares

AP, MENLO PARK, California

Facebook now must prove it can master the intricacies of search and picking the right ads to show to the right people at the right time — complicated tasks that Google has honed during the past 14 years to establish itself as the Internet’s most powerful company. It currently produces 10 times more annual revenue than Facebook.

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