Sun, Dec 09, 2012 - Page 13 News List

Nintendo debuts ‘Wii U’ as handheld sales jump

Bloomberg

Customers display their purchases after buying Japanese electronics titan Nintendo’s new videogame console “Wii U” at a shop in Tokyo yesterday. Nintendo is hoping for a repeat of the runaway success it had with the original Wii consoles, which lured casual gamers into the videogame world with the introduction of motion-sensing controls.

Photo: AFP

Nintendo Co’s Wii U home video game console debuted in Japan today after sales of its 3DS handheld player drove an expansion of the country’s videogame market in the first half of the year for the first time in five years.

The videogame maker’s first home console since 2006 comes in two versions, at ¥26,250 (US$319) and ¥31,500, with a 6.2-inch touch-screen controller called the GamePad.

US customers bought 400,000 units in the first week of sales that started on Nov. 18, the company said on Nov. 26.

The high-definition Wii U’s GamePad lets users wirelessly connect to the console so characters can jump between the device and a TV, a feature Kyoto-based Nintendo is betting will help lure players away from smartphones and tablets.

Japan, the world’s third-largest economy, is also the fastest growing major videogame market, as demand in the US and Europe slumps.

“Nintendo has a better chance to succeed in Japan, as they have more strongly rooted fans at home,” said Satoru Kikuchi, an analyst at Deutsche Bank AG. Still, “success in the US is required to generate profits.”

Yodobashi Camera Co’s store in Tokyo’s electronics shopping district of Akihabara opened at 8am, two hours earlier than usual, as about 100 people lined up to buy the Wii U. The store could not give figures on Wii U sales today.

“I’ve been waiting for this for so long and I’m thrilled to finally get it,” Ryoji Iriyama, 41, said after purchasing the console and Super Mario Bros U software at Yodobashi Camera. “I’m going to play this with my daughter as soon as I get home.”

US consumers spent 11 percent less on video games, consoles and accessories last month than a year earlier, led by fewer purchases of consoles and handheld players.

Retail spending on the products totaled US$2.55 billion last month, down from US$2.87 billion a year earlier, industry researcher NPD Group Inc said in an e-mailed statement.

Industry-wide sales of videogame machines and software jumped 11 percent to ¥175.3 billion in Japan in the six months ending Sept. 30, according to Enterbrain Inc.

Nintendo led the gain after boosting sales of its 3DS handheld unit by cutting prices and introducing its New Super Mario Bros U and Capcom Co’s Monster Hunter 3 (Tri) G.

In Japan, Nintendo may face a challenge from its own handheld players, besides competition from smartphones and tablet computers such as Apple Inc’s iPhone and iPad, said Tomoaki Kawasaki, a Tokyo-based analyst at Iwai Cosmo Holdings Inc.

Nintendo aims to sell 5.5 million Wii Us and 17.5 million 3DSs this fiscal year, it forecast in October.

“Nintendo must offer a very distinctive feature to convince consumers to spend more than ¥30,000 to play with the Wii U,” he said. “Nintendo needs to expand its range of customers.”

This story has been viewed 3070 times.
TOP top