Mon, Aug 15, 2011 - Page 11 News List

HTC Corp ranks 7th-largest in world

RISING STAR:The Taiwanese mobile phone maker moved up one place in the global rankings after shipping double the amount of units last quarter than the year before

Staff Writer, with CNA

Taiwan’s HTC Corp (宏達電) was ranked as the world’s seventh-largest mobile phone maker last quarter as the smartphone penetration rate continued to grow, according to a report released by market researcher Gartner Inc.

Worldwide mobile phone sales totaled 428.7 million units in the second quarter of this year, a 16.5 percent increase year-on-year, the US-based information technology research firm reported.

Nokia remained in the top spot with shipments of 97.9 million units and a market share of 22.8 percent. It was followed by Samsung Electronics Co, which has a 16.3 percent market share. LG, which garnered a 5.7 percent share, came next to rank third. Apple Inc was the fourth largest with a market share of 4.6 percent. China’s ZTE Corp (中興通訊) got a 3 percent share and ranked fifth, according to Gartner’s tally. Research In Motion took the sixth spot with 3 percent market share.

HTC improved its ranking by one notch to No. 7 last quarter from No. 8 a year ago, according to Gartner. Market share rose to 2.6 percent last quarter from 1.6 percent, the researcher’s statistics showed.

Last quarter, HTC shipped 11.02 million units of smartphones, up from 5.91 million in the same period of last year, according to the report.

Apple shipped 19.6 million iPhones in the April-to-June quarter, representing year-on-year growth of 124.5 percent, which was also the strongest growth among the top 10 handset vendors.

After Apple, China’s ZTE enjoyed robust growth of 94.2 percent annually, followed by HTC, which saw its shipments expand by 86.4 percent annually.

Meanwhile, sales of smartphones were up 74 percent year-on-year and accounted for 25 percent of overall sales during the second quarter, up from 17 percent in the second quarter of last year, Gartner said.

“Smartphone sales continued to rise at the expense of feature phones,” said Roberta Cozza, principal research analyst at Gartner, in the report.

“Consumers in mature markets are choosing entry-level and midrange Android smartphones over feature phones, partly due to carriers’ and manufacturers’ promotions,” she said.

The combined share of Apple’s iOS and Google’s Android operating system in the smartphone OS market accounted for 62 percent in the second quarter of this year, nearly double the figure of just over 31 percent in the corresponding period last year.

The Android platform, which is run on most of HTC’s phones, topped the second-quarter smartphone OS market with a 43.4 percent share, compared with 17.2 percent in the same period last year.

The increasing demand for the Android platform can be attributed to its usability that consumers enjoy and its apps that consumers feel they need, Gartner said.

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