Sat, Dec 25, 2010 - Page 12 News List

Luxgen looks to Middle East, Russia

Staff writer, with CNA

Showgirls pose for pictures as people look at the latest car models at the opening of the Taipei Automobile Show at the World Trade Center in Taipei yesterday. The event runs until Monday.


Luxgen Motor Co (納智捷汽車), a subsidiary of the nation’s largest automaker, Yulon Motor Co (裕隆汽車), said yesterday that it would work to expand its markets in the Middle East and make inroads into Russia next year.

Luxgen, which was launched in January last year, has recently signed agreements with dealers in Oman, Bahrain, Vietnam, Qatar and the Dominican Republic.

The company entered these markets after participating in car exhibitions that eventually led to partnerships between the company and its dealers in these countries, Luxgen senior vice president Vincent Tsao (曹中庸) told reporters at the Taipei Automobile Show.

“We plan to expand our market scope in the Middle East to cover Saudi Arabia, Iran and other countries,” he said.

The automaker will take part in an auto exhibition in Dubai next year, he said.

With an eye on entering the Russian market next year, the company is also considering participating in an auto show in Russia in the second half of next year, he added.

On the question of how it plans to market its vehicles to foreign consumers, Tsao said that Luxgen’s advantage is its incorporation of Taiwan’s information and energy technologies into its vehicles’ electronic systems.

He added that Luxgen’s current marketing strategy is focused on branding rather than quantity.

Luxgen made its first overseas shipment on Dec. 20, sending 100 vehicles to the Dominican Republic. The company has forecast that its overseas shipments will exceed 1,000 units next year.

For the Chinese market, a joint venture formed by Yulon and China’s Dongfeng Motor Corp (東風汽車) is planning to ship luxury Luxgen models next year, Tsao said.

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