Google on Friday said it has enhanced its popular Internet search engine to dig deeper into pages to uncover the exact tidbits of information people seek.
While typical search results provide links to Web sites deemed relevant to queries, Google now weaves in direct connections to spots on pages with information that might be of interest.
“We’ve enhanced the search snippet with two new features that make it easier to find information buried deep within a page,” Chris Kern of Google’s Snippet Team wrote in a blog post.
The features help by providing links to relevant sections of the page, “making it faster and easier to find what you’re looking for,” Kern added.
Separately, AT&T is arguing Google’s Internet phone program gets an unfair advantage from blocking calls to rural communities where local carriers charge high fees.
AT&T says Google Voice curbs costs by refusing to connect calls to places where some local carriers give phone numbers to adult chat lines and conference-calling services to draw long distance calls. They share hefty connection fees AT&T must pay.
The Federal Communications Commission (FCC) has banned AT&T from blocking such calls. AT&T told the FCC on Friday that the ban made it impossible to compete with Google on price. The company asked the FCC to stop rural carriers from boosting incoming calls and charging high fees, or to hold Google to the same rules.
Google says it is exempt because it is not a traditional phone carrier.
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