Tue, Aug 25, 2009 - Page 11 News List

Fairfax Media posts A$380m net loss

AFP , SYDNEY

Australia’s second-largest press group, Fairfax Media, yesterday reported an annual net loss of A$380 million (US$315.4 million) as the global downturn and the Internet hit earnings.

Fairfax, publisher of the flagship Sydney Morning Herald and the Age in Melbourne, said the same factors that caused numerous newspaper closures around the globe weighed on its bottom line.

“Over the past financial year, the company has faced a business environment unprecedented in its long history,” it said.

“Three factors have had a major impact — the speed of the economic slowdown, particularly in the second half, cuts to discretionary advertising [and] the necessity to respond to online challenges.”

The result for the year to June, which included writedowns of A$664.3 million, turned around a A$386.9 million net profit in the previous financial year.

Fairfax said net profit excluding writedowns was down 40 percent at A$226.7 million.

“Performance for the 2009 financial year reflects a fundamentally profitable business with a number of one-off charges,” the firm said.

It said most one-off costs related to writedowns in the carrying value of its mastheads and goodwill.

Fairfax, which announced at the start of the financial year that it would slash 5 percent of its workforce, or 550 jobs, said underlying earnings were down 27.2 percent at A$605 million.

The company said it would not pay an annual dividend but offered some hope that advertising revenues were stabilizing.

“Trading results in the first seven weeks of the new financial year indicate that the decline in advertising revenues appears to have bottomed but a material recovery in advertising has not yet commenced,” it said.

Fairfax managing director Brian McCarthy said he would be open to discussions with Rupert Murdoch’s rival News Corp about charging for online news content.

Fairfax shares were up A$0.06, or 4.1 percent, at A$1.47 in early afternoon trading on a rising overall Australian stock market.

JPMorgan analyst Laurent Horrut said the result was in line with expectations and included some positive developments.

“It’s still early days in term of an ad spend recovery, but revenues have bottomed out and that’s reasonably positive,” Horrut told Dow Jones Newswires. “Also, I think they’re doing a good job on the cost side and their guidance for a lower cost base next year is good.”

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