Mon, Jul 13, 2009 - Page 11 News List

ANALYSIS: Asustek deal with D-link may provide springboard

INTEGRATIONBy Elizabeth Tchii Analysts say the netbook pioneer wants to provide a solution in which various electronic items in a home will be able to communicate with each other

By Elizabeth Tchii  /  STAFF REPORTER

Asustek Computer Inc’s (華碩) equity investment in a local networking equipment maker could provide the netbook computer pioneer a stepping stone to produce consumer networking devices, analysts said, although the company said the investment was purely financial.

Speculation abounded late last week about the real intentions behind Asustek’s equity investment in D-Link Corp (友訊) after the company had reportedly accrued a 4.27 percent stake late last year.

At first glance, the two companies bear no resemblance because Neihu-based Asustek’s core business is making computer motherboards, laptops, computer peripherals and handheld devices, while Hsinchu-based D-Link specializes in networking and communications, producing network hardware for consumers and small to medium-sized businesses.

However, because companies such as Sony Corp, Microsoft Corp and Acer Inc (宏碁) have envisioned a world of full connectivity between various electronic devices, “it is not difficult to see a possible collaboration between Asustek and D-Link in the near future as the two companies work on the technical details to connect all digital devices,” John Cheng (鄭若望), an analyst at International Data Corp’s Taipei branch, told the Taipei Times by telephone on Friday.

In 2005, when Asustek acquired shares of Askey Computer Corp (亞旭), a wireless local-area-network (LAN) equipment maker, analysts said the deal would be Asustek’s first foray into networking equipment and wireless communications.

Last month, Asustek chairman Jonney Shih (施崇棠) said during the Computex trade show that his grand plan was to create a complete “digital home,” where TVs, mobile handsets, navigation systems and personal computers could “talk” to each other and deliver all forms of digital content.

“The ability of devices to talk to each other is the whole concept behind wireless LAN,” Cheng said. “Plugging wireless adapters or switch routers into TVs, game consoles or stereo equipment will allow them to connect via radio frequency, and switch routers are exactly the type of business D-Link is in.”

D-Link has become a household name in WiFi or wireless LAN products worldwide.

Its main competitors include Cisco Systems Inc of the US and Huawei Technologies Co (華為) of China.

In recent years, in the face of fierce competition in supplying networking devices to telecoms operators, the company has gradually increased its focus on retail consumers in collaboration with PC vendors.

“D-Link’s products have accounted for roughly 22 percent in global markets. This part, if [Asustek] wants to move to the network communications industry, I think it should be one point for consideration,” Topology Research Institute (拓墣產業研究所) analyst Kelly Hsieh (謝雨珊) told the local cable TV station USTV on Friday.

Another analyst, however, thinks the odds for a potential partnership between the two companies are low.

“Asustek already does a very good job of enabling 802.11n WiFi and Bluetooth on its computers. I really cannot come up with ideas for potential strategic partnership between the two,” Helen Chiang (江芳韻), a PC and peripherals research manager at IDC, said on Friday by telephone.

The D-Link share purchase took place at the end of last year, with Asustek saying it had earlier disclosed the deal to the public and that it was never a secret from investors.

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