Fri, Apr 10, 2009 - Page 12 News List

Canon expects solid sales growth at this year’s Softex

GADGET EXPO In the wake of a drop in revenues after the Lunar New Year, the company hopes to sell up to 20 percent more cameras and printers at the show this year

By Elizabeth Tchii  /  STAFF REPORTER

Models display a digital camera and a portable printer at the Taipei Softex Show at the Taipei World Trade Center yesterday. Various IT products, including digital cameras, notebooks, LCD displays, GPS devices and MP3 players are on display at more than 100 booths at the exhibition, which ends on Monday.

PHOTO: SAM YEH, AFP

Canon Inc, the world’s largest digital camera manufacturer, expects 20 percent growth in camera sales at this year’s Taipei Softex Show compared with its sales at the gadget expo last year.

The company is also anticipating a year-on-year increase of ­between 15 percent and 20 percent in sales of photo inkjet printers at the consumer show being held at the Taipei World Trade Center’s Exhibition Hall I, Jesse Su (蘇惠璋), Canon Taiwan’s director and general manager of consumer image and information, told the Taipei Times yesterday.

Buoyed by the government’s issuance of consumer vouchers, Canon experienced a sales spike in the first two months of the year.

However, the company’s revenues declined by as much as 20 percent after the Lunar New Year holiday, before stabilizing somewhat last month after the company introduced three new products, Su said.

He said local consumers have a propensity to purchase point-and-shoot cameras as opposed to professional single-lens reflex (SLR) cameras in a ratio of 8:2 or 7:3.

In the domestic market, the camera replacement period is usually two to three years, with buyers favoring bigger screen sizes, higher megapixel counts and greater optical zoom capabilities, he added.

Canon has its bases covered in the point-and-shoot segment with its digital IXUS compact camera line, priced from NT$8,990 to NT$11,990 and offering capabilities of up to 14.7 megapixels, Su said.

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