Fri, Jan 16, 2009 - Page 12 News List

HP targets small, medium firms

By Elizabeth Tchii  /  STAFF REPORTER

Hewlett-Packard Co (HP) Taiwan said yesterday it saw abundant opportunities ahead and wanted to increase its share of business from commercial and small to medium-sized companies this year.

HP wants to “proactively help customers and partners navigate the difficult times,” said Felix See (施志國), managing director of HP Taiwan and head of the server unit.

To that end, the company said its product emphasis this year would be the Blade system server and virtualization.

“While HP software will be used to simplify customers’ information technology [IT] operations by driving costs down and lowering risks, the global corporation will also offer local clients opportunities to outsource,” See said.

HP also hopes to attract new clients and strengthen its workforce through training and by recruiting fresh talent, he said.

As the PC-industry leader for eight consecutive quarters based on International Data Corp’s (IDC) tallies, the company said it would continue building its lineup of PCs, servers, storage systems and printers to make sure HP would meet customers’ needs.

Monty Wong (王漢彪), vice president and general manager of HP Taiwan’s personal system group (PSG), said HP would remain conservative while the economic fundamentals recovered.

In Taiwan, Wong’s group saw year-on-year revenue growth of 18 percent last year.

Globally, HP’s PSG unit posted spectacular figures for last year, with revenue of US$42 billion.

The group’s total units of computing products sold — including desktops, notebooks and handheld devices — reached 55 million, twice the amount of its closest competitor, Wong said.

Unlike PCs, the company’s share of the local market for laser and inkjet printers shrank 9 percent last year, said Edwin Huang (黃建章), HP Taiwan imaging and printing group vice president and general manager.

However, given this setback, HP still leads the local laser printer market by a large margin, with a 42 percent market share.

Looking forward, Huang said the company would focus on digital convergence and strengthening its imaging and printing product line, he said.

Also See: Shipments of PCs grow 1.1 percent in fourth quarter

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