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    Hannstar shows Q2 profit increase on rising prices

    NEW STRATEGY: Analysts lauded the company's plans to counter its rivals by focusing on medium-sized panels often used in low-cost laptops and digital photo frames
    By Lisa Wang
    STAFF REPORTER
    Saturday, Aug 02, 2008, Page 12

    Local liquid-crystal-display (LCD) panel supplier HannStar Display Corp (Ãv¦t±m´¹) yesterday posted second quarter earnings showing a 67 percent gain on rising prices, but said it expected a drastic slowdown in demand will drive prices lower by 10 percent to 15 percent this quarter.

    The Taoyuan-based panel supplier said it did not expect a significant recovery soon, citing a slowing global economy, which has stifled demand. Despite the arrival of the downcycle, HannStar did not plan following major players¡¦ plans to reduce output to ease oversupply.

    ¡§We do not feel any pressure to lower equipment loading ... We will run our factory at full capacity,¡¨ company president David Chou (©P©w½÷) said at a teleconference with investors.

    Shipments may remain flat this quarter, compared with 4.9 million units shipped in the second quarter, Chou said.

    Net income expanded to NT$2.41 billion (US$78.7 million), or NT$0.47 per share, in the second quarter, compared with NT$1.44 billion, or NT$0.24 per share, during the same period last year.

    Average selling price (ASP) improved to US$130 per unit last quarter from US$123 a year earlier. This quarter, ASP may fall by 10 percent to 15 percent amid diminishing demand, Chou said.

    To safeguard its profitability, HannStar is aggressively shifting its capacity to better-margin medium-sized LCD panels primarily used in low-cost laptops and digital photo frames, the company said.

    HannStar currently generates more than 90 percent of its NT$20.45 billion in revenues from selling computer panels to customers including South Korean rival LG Display Co.

    HannStar aims to ship 5 million medium-sized panels this quarter, a big jump from 2 million units in the prior quarter.

    ¡§HannStar made a correct choice by changing its product strategy. The company would have lost competitiveness as bigger competitors are making computer panels at less costly plants,¡¨ said Jeff Pu (»Z±o¦t), a panel industry analyst with Yuanta Securities (¤¸¤jÃÒ¨é).

    The company only operates a 5.3-generation plant after selling two less advanced plants to local mobile phone panel supplier Wintek Corp (³ÓµØ¬ì§Þ) to improve its financial structure.

    ¡§I think it will be easier for a small company like HannStar to weather the new downcycle than its peers, as HannStar has a healthier financial structure and it will not be under as much heavy pressure to sell its panels as big rivals,¡¨ Pu said.

    Pu suggested, however, that investors not to buy any flat panel stocks at this point as not a single panel supplier would be able to escape the impact of the latest downcycle.

    HannStar¡¦s gross margin may halve to around 10 percent this quarter, compared to 22 percent last quarter, Pu said.
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