Mon, Jan 28, 2008 - Page 12 News List

Asustek hopes to become one of top three laptop brands


Local computer manufacturer Asustek Computer Inc (華碩電腦) hopes to become one of the world's top-three laptop brands before 2013, chairman Jonney Shih (施崇棠) said on Saturday.

Speaking at the company's year-end party ahead of the Lunar Near Year, Shih said the company hoped to make the ASUS laptop one of the top five notebooks before 2010 and to become one of the top three notebook brands before 2013.


This year, Asustek plans to boost its laptop output to 7 million units, up 60 percent from 4.3 million last year.

The move would generate NT$170 billion (US$5.3 billion) in revenues, accounting for half of Asustek's revenues this year, Shih said.

Revenues from motherboards and Eee PCs would make up 20 percent and 10 percent of ASUS' revenues this year respectively, he said.


President Jerry Shen (沈振來) said that, in order to achieve these goals, Asustek needed to boost its share of the US market.

"Last year, Europe and Asia accounted for 40 percent of ASUS' total revenues. Other markets accounted for a little more than 10 percent and the US accounted for 5 percent," he said.


"In the US, ASUS started from scratch. But now we have made our name known by launching the Eee PC, so we can expect fast growth," he said.

Asustek's US launch of the lightweight and inexpensive Eee PC in October caused a sensation.

Founded in 1989 by four engineers from Acer, Asustek has grown into one of the leading computer companies globally and is the top motherboard supplier in the world.

Last year, the computer split into two companies -- with one focusing on making computers and another on manufacturing computer peripherals for large foreign companies.

Asustek notebooks rank between 8th and 10th place worldwide in terms of sales.

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