A collection of 20 outstanding British designs from various fields are on display at Taipei 101 through Oct. 21 to showcase the UK's creative industries and highlight their combination of creativity and commercial success.
The exhibition, titled "Love and Money," features projects and designers that balance business ambition and commercial success with the invention and experimentation for which Britain's creative industries are renowned, British Trade and Cultural Office (BTCO) director Michael Reilly said.
Designs from architect Zaha Hadid -- the first female architect to win the prestigious Pritzker Architecture Prize -- Tom Dixon, Jamie Hewlett and other design companies and studios have been included in the show, curator Christine Losecaat said.
"British design still values money, which means investment and returns, before emotion," said Hanif Kara, who founded the engineering firm Adams Kara Taylor.
The degree of creativity and quality of production are what differentiates good designs from "just designs," he said.
A series of activities will also be held during the exhibition, including an architectural design symposium, a design forum and a "Pecha Kucha Night" where designers will get together to present and exchange ideas in a casual setting.
The exhibition was organized by the UK Trade and Investment and the British Council.
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