Can Halo hero Master Chief blast his way past Spider-Man 3 too?
We'll soon find out as the third installment in the Halo video game franchise debuts Tuesday for the Xbox 360 console.
Microsoft Corp won't divulge exact sales predictions for Halo 3 (and won't specify just how many tens of millions they poured into developing it) but seems confident of outdoing the Spider-Man 3 movie, the summer blockbuster that grossed US$151 million in its opening weekend -- a comparison the company has embraced itself.
Released in 2004, Halo 2 grossed US$125 million during the first 24 hours of its release, according to company sales statistics.
"We know we're going to clear that," Microsoft spokesman Ryan James said.
For months, the Halo 3 hype machine has been in overdrive with star-studded events where celebrities effuse about how chic it is to be a Halo geek. And then there's a merchandising juggernaut that would make George Lucas proud: From Halo 3 edition Mountain Dew soda bottles to novels, comic books and action figures.
Even for some self-professed Halo fans, it's all getting to be a bit much.
"It's crazy, you see it everywhere," said Rich Douek, a 32-year-old graphic designer who lives in New York. He plans on buying Halo 3 soon but won't be lining up for one of the Monday midnight madness events.
"At end of the day it's just a really good first-person shooter. I don't see it as breaking any molds or being any new revolutionary concept in gaming," he said. "It may turn out to be best first-person shooter ever, but it's not going to, like, change the world in a meaningful way."
In Atlanta, 25-year-old insurance worker Graham Jones plans to be among the first in line at a local GameStop store to pick up his pre-ordered US$69.99, "limited edition" version of the game that includes an art book and other extras.
(More than a million copies of the game have already been pre-ordered, according to Microsoft. There's also a US$59.99 "regular edition" that comes with just the game; a US$129.99 "legendary edition" complete with a replica helmet worn by Master Chief; and a US$399.99 special edition Xbox 360 with a Halo-themed custom paint job -- but no Halo 3 game).
A Best Buy Co store near Times Square in New York will also be open at midnight, when rabid fans can get their hands on the game as soon as possible.
Halo 3 promises to tie up the loose ends in Halo 2 that left some fans confused, even angry, said Brian Jarrard, an executive for Bungie Studios (which Microsoft acquired in 2000).
With the tagline "Finish the Fight," it resumes the saga of hero Master Chief, a masked human soldier of the future, returning to Earth in the midst of a battle for humanity's survival.
The alien armies of the Covenant are seeking to take over the planet, while an even more nefarious alien threat called the Flood threatens the galaxy's very existence.
As a player, gamers will guide Master Chief in the single-story mode to the conclusion.
"We've definitely heard a lot of complaints about the cliffhanger ending in Halo 2," Jarrard said. "For us this is the third chapter. We are definitely wrapping up the story arc. We talk about it as our Return of the King."
The significance of Halo can't be underestimated for Microsoft, which was a newcomer to the video game console business when it debuted the original Xbox in 2001.
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