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Innovation driving electrical and electronics exports

Thanks to advances in digital technologies, export value of local electrical and electronics products are poised to grow this year, an industry association said yesterday.

"The emergence of third-generation-capable mobile phones, flat-screen televisions and intelligent automobiles will help the industry to expand further this year," said Joseph Cheng (鄭富雄), president of the Taiwan Electrical and Electronics Manufacturers' Association (TEEMA, 電電公會).

Rising demand for these digital products will help boost volumes of semiconductors and related components, he said.

According to Cheng, the momentum from the first quarter, in which electrical and electronics exports increased by around 5 percent year-on-year, will continue into the second quarter.

Peak season

As the second half of the year is traditionally the industry's peak season, Cheng estimated that export growth for the year would reach at least 8 percent.

The sector recorded export values of US$91 billion last year, up 5.06 percent from the previous year. Import values stood at US$57.82 billion in the same period, a 3.26 percent annual increase, according to the latest statistics from TEEMA.

Overall, the nation's total output values for last year were US$166.52 billion, down 1.9 percent from the previous year, the association said.

TEEMA currently has more than 4,000 members, according to the Taipei-based organization's Web site.

Cheng spoke at a press conference yesterday announcing the upcoming DigiTronics Taipei 2006 and AutoTronics Taipei 2006 trade shows.

Both shows run next Monday through Thursday at the Taipei World Trade Center's Exhibition Hall I.

Auto-electronics show

This will be the first time that the automotive electronics sector will hold its own trade show, said Walter Yeh (葉明水), executive vice president of the Taiwan External Trade Development Council (TAITRA, 外貿協會), co-organizer of both trade shows in conjunction with TEEMA.

The decision to hold a separate auto-electronics show -- a first in Asia -- was made in recognition of the fast growing potential in sector and to help increase procurement opportunities for local firms, Yeh said.

The two trade shows will feature 340 vendors and 630 booths, with overseas exhibitors from Germany, the US, Japan, South Korea and Singapore. Over 1,000 foreign buyers are expected to attend, Yeh said.

Participating automakers and auto-part suppliers such as DaimlerChrysler AG, BMW AG, Siemens VOD Automotive and the Volkswagen Group will give presentations on technical issues and industry trends.

Yulon Motor Co (裕隆汽車) is one of the local firms that will participate in the show and, together with its affiliates, plans to set-up a pavilion showcasing its products.

The auto fair will provide an insight into how automobiles are being re-invented thanks to the use of electronics, transforming them into smarter, safer and more convenient products.
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