Ford Lio Ho Motor Co (
Ford Lio Ho is 70-percent owned by the Detroit-based Ford Motor Co, which controls the Mazda brand along with brands such as Volvo, Land Rover and Jaguar.
"I hope to bring Mazda to further heights," Liu told a press conference yesterday at which the company announced changes to its top management.
While more concrete plans will be ironed out after he assumes the new post on Oct. 1, Liu said that he will continue to promote the Japanese cultural spirit of Mazda among local consumers, while at the same time delivering products that exceed customers' expectations.
He added that in addition to increasing market share, he will realize Mazda's vision of building up profitable retailing systems for channel partners.
Liu was general manager of Mazda Taiwan in 1999 before leaving for Vietnam in 2001 to take charge of operations there. He helped boost the market share of Ford vehicles in Vietnam to 17 percent from 5.3 percent during his three-year tenure, according to the company's statement.
His latest position was Ford's deputy general manager of marketing for the Asia-Pacific region, which required him to be stationed in Thailand.
Mazda Taiwan's outgoing chief executive, Hu Kai-chang (
According to Ford Lio Ho president Jeffrey Shen (
"Promotions await them when they return to Taiwan," he said, adding that Ford Lio Ho will leverage Liu's expertise in products and marketing to lead Mazda brands in Taiwan.
Mazda currently controls a 6.1-percent share in the local automotive market, up from 4.3 percent in 2001 and 0.7 percent in 1997, the year Ford acquired distribution rights for Mazda in Taiwan, Liu said.
The company aims to sell around 32,000 Mazda vehicles by the end of the year, general marketing manager Frank Wang (