Wed, Dec 22, 2004 - Page 10 News List

Food and beverage fair starts Friday

GOOD TASTE The nation's coffee, tea and wine associations hope to introduce some of Taiwan's top products to the public during the four-day exhibition

By Jackie Lin  /  STAFF REPORTER

A model displays a gift box of exotic organic tea tips at the 2004 Taipei Tea, Coffee and Wine Exhibition press conference held on Monday at Taipei's Holiday Inn. The tea is picked from trees growing at an altitude of over 1,000m and sells for NT$3,600 per catty (approximately 0.45kg).


Are you worried about how to throw a special Christmas or New Year's party? Make time to visit the upcoming food and beverage carnival at Taipei World Trade Center Exhibition Hall I this weekend for a glimpse of the wide array of products exhibited.

Co-organized by the nation's coffee, tea and wine associations, the four-day fair will take place starting this Friday and include more than 300 exhibitors hailing from 20 nations.

"We want to introduce Taiwan's best tea to consumers, especially when this year tea has been chosen as one of the main export products to enhance the nation's agricultural brand," said Hsu Fa-cheng (徐發政), secretary general of the Taiwan Tea Association (台灣製茶公會), at a press conference yesterday.

To put Taiwan on the map, the Council of Agriculture designated four products -- the Taiwan Tilapia fish, orchids, oolong tea and mangoes -- as the main focus of agricultural exports this year.

Lee Shen-chih (李勝治), chairman of Ten Ren Tea Co (天仁茶業) which runs the Cha for Tea (喫茶趣) restaurant chain here, said the company's booth will display the nation's champion tea it procured at a bidding held by the council early this month. The top tea produce was auctioned off at a record-breaking price of NT$460,000 (US$14,200) per 600g, Lee added.

Describing coffee as a demonstration of art and culture, the Taiwan Coffee Association (台灣咖啡協會) hopes to open a window for local coffee farmers and coffee makers, and improve coffee quality to meet international standards.

"As Taiwan has evolved from a major coffee consumer to a producer, it is even more important to have exchanges with other nations," said Simon Hsing (邢治平), the association's chairman and executive director of the Central America Trade Office, citing the attendance of exhibitors from Ivory Coast as conducive to enhancing information exchanges.

In addition to product displays, the fair will also feature coffee-smelling competitions, tea-making performances by Taiwanese, Jap-anese and British experts, and instruction on differentiating between real and fake wine.

Entrance fees are NT$200 each for adults. Visitors can get a NT$100 discount ticket at 7-Eleven convenience stores in Taipei City and county.

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