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Japanese doughnut chain enters Taiwan

While the low-carb diet phenomenon has swept the US as increasing numbers of Amercians try to combat bulging waistlines, a new Taiwanese-Japanese doughnut venture wants to test local consumers' carbohydrate awareness following the opening of its first outlet later this week.

Japan's Duskin Co is scheduled to open its first doughnut outlet on Friday in Taipei's Tienmu district, aiming to generate at least NT$60,000 in sales a day in its initial stage.

"We hope to sell 2,000 to 3,000 doughnuts per day," Kevin Lin (林盟欽), president of Mister Donut Taiwan Co (統一多拿滋), said at a press conference yesterday.

The company is a 50-50 joint venture formed last month by President Chain Store Corp (統一超商) and Duskin Co, which owned 1,319 Mister Donut outlets in Japan as of the end of March this year. President Chain Store Corp operates the world's third-largest 7-Eleven franchise.

Lin said the company plans to open its second outlet in Taipei's Breeze Center (微風廣場) in early November and expects the NT$200 million venture to break even in two years.

Although doughnut franchises have not been popular in Taiwan, the venture's chairman Hsu Chung-jen (徐重仁) said last month that Mister Donut Taiwan aims to have 100 stores in three years, either by opening its own outlets or selling franchises.
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