Google Inc launched a Web site on Thursday for users who want to sift through news, comments and other information on the Internet in real time, allowing them to follow conversations on social network hubs, such as Facebook and Twitter in one place.
The move expands the Internet search leader’s efforts to compete with Microsoft Corp’s Bing in letting Web surfers track up-to-the-minute comments and postings and could also be a useful tool for organizations tracking public opinion on everything from a movie to a new product.
Google’s effort underscores the importance of real-time data on social media, in an increasingly competitive Internet search arena which it dominates. Microsoft in October last year also announced partnerships with Twitter and Facebook to provide real-time search results.
A link on search results also lets users track conversations on the Internet — back-and-forth comments about a particular topic — in real time, and another click lets users choose to monitor discussions from a specific geographic location in English, Japanese, Russian or Spanish.
Hollywood studios, for instance, can quickly scan initial comments and snap reviews following movie premieres, or a company can check out opinions on a new product on launch day.
The company has no plans for now to sell advertising on the separate site — which users could also access from search results generated on the main page.
“It’s a great way to find out what people are saying about something ... right now,” product manager Dylan Casey said. “Real -time search is a core feature of Google search.”
Google decided to hive off the separate site after research showed that enough users wanted to limit their Internet trawls to real-time results only. Addressing potential concerns about privacy, Casey added that only publicly available postings are displayed.
Meanwhile, Internet telephone capabilities added to Google’s free Web-based e-mail service in the US appeared to be a hit on Thursday, with more than 1 million calls logged in the 24 hours after launch.
More than 1 million Voice calls were racked up at Gmail by the time the feature was a day old, Google spokesman Randall Sarafa said.
A “call phones” option in Gmail chat enables people to make, screen or field voice calls at their computers using Gmail. Voice boasts competitively low rates for international calls and is a challenge to global Internet telephony star Skype.
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