Fast food giant Burger King apologized on Tuesday for an advertisement featuring a squat Mexican draped in his country’s flag next to a tall cowboy and said it would change the campaign.
Mexico’s ambassador to Spain said posters released in Europe for Burger King’s new Tex-Mex style “Texican whopper,” a cheeseburger with chili and spicy mayonnaise, inappropriately displayed the Mexican flag, whose image is protected under national law.
The ambassador wrote a letter complaining to Burger King and requested the ad campaign be discontinued.
Burger King said the ads were meant to show a mixture of influences from the southwestern US and Mexico, not to poke fun at Mexican culture, but said it would replace them “as soon as commercially possible.”
“Burger King Corporation has made the decision to revise the Texican Whopper advertising creative out of respect for the Mexican culture and its people,” it said in a statement.
“The existing campaign falls fully within the legal parameters of the United Kingdom and Spain, where the commercials are being aired and were not intended to offend anyone,” the company said.
A TV version of the advertisement shows the lanky cowboy and the pint-sized Mexican wrestler — nicknamed “Just a Little Bit” — living together as roommates. At one point, the American lifts up the Mexican to help him put a trophy on a high shelf.
Mexico was involved in another controversial ad campaign last year when Absolut vodka posted billboard ads in Mexico with an early 19th century map showing chunks of the US as part of Mexico.
The campaign angered many US citizens and was later dropped.
The Ministry of Transportation and Communications yesterday inaugurated the Danjiang Bridge across the Tamsui River in New Taipei City, saying that the structure would be an architectural icon and traffic artery for Taiwan. Feted as a major engineering achievement, the Danjiang Bridge is 920m long, 211m tall at the top of its pylon, and is the longest single-pylon asymmetric cable-stayed bridge in the world, the government’s Web site for the structure said. It was designed by late Iraqi-British architect Zaha Hadid. The structure, with a maximum deck of 70m, accommodates road and light rail traffic, and affords a 200m navigation channel for boats,
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest foundry service provider, yesterday said that global semiconductor revenue is projected to hit US$1.5 trillion in 2030, after the figure exceeds US$1 trillion this year, as artificial intelligence (AI) demand boosts consumption of token and compute power. “We are still at the beginning of the AI revolution, but we already see a significant impact across the whole semiconductor ecosystem,” TSMC deputy cochief operating officer Kevin Zhang (張曉強) said at the company’s annual technology symposium in Hsinchu City. “It is fair to say that in the past decade, smartphones and other mobile devices were
US-CHINA SUMMIT: MOFA welcomed US reassurance of no change in its Taiwan policy; Trump said he did not comment when Xi talked of opposing independence US President Donald Trump yesterday said he has not made a decision on whether to move forward with a major arms package for Taiwan after hearing concerns about it from Chinese President Xi Jinping (習近平). Trump’s comments on Taiwan came as he flew back to Washington after wrapping up critical talks in which both leaders said important progress was made in stabilizing US-China relations even as deep differences persist between the world’s two biggest powers on Iran and Taiwan. “I will make a determination,” Trump said, adding: “I’ll be making decisions. But, you know, I think the last thing we need right
TAIWAN ISSUE: US treasury secretary Scott Bessent said on the first day of meetings that ‘it wouldn’t be a US-China summit without the Taiwan issue coming up’ There were no surprises on the first day of the summit between US President Donald Trump and Chinese President Xi Jinping (習近平), the Mainland Affairs Council (MAC) said yesterday, as the government reiterated that cross-strait stability is crucial to the Asia-Pacific region, as well as the world. As the two presidents met for a highly anticipated summit yesterday, Chinese state media reported that Xi warned Trump that missteps regarding Taiwan could push their two countries into “conflict.” Trump arrived in China with accolades for his host, calling Xi a “great leader” and “friend,” and extending an invitation to visit the White House
RSS