Google has struck a deal to allow Web site owners to put video clips from Viacom, including SpongeBob SquarePants and MTV's Laguna Beach: The Real Orange County, on their pages. The clips will be accompanied by advertising, with Viacom, Google and the site owners dividing the ad revenue.
Viacom, one of the biggest creators of television programming, is giving a significant endorsement to Google's ambitious plan to become a big player in video advertising.
The deal may also be a sign that Google is getting better at dealing with the producers of news and entertainment, which have sometimes claimed that Google uses their content without appropriate consent and cooperation.
After the test with Viacom, which will start at the end of this month, Google hopes to allow any video programmer to use its system to distribute programming with advertising. It also plans to add ad-supported programs to its own video site.
The deal allows Viacom to extend the reach of its video programming to a host of new sites.
Google and Viacom are trying to create a legitimate business model for one of the hottest trends on the Internet: bloggers and others with Web pages are putting video clips on their sites. Many are using sites like YouTube, which store and play back video with little advance review of whether the content is copyrighted. And indeed, many of these clips are recorded from television programs without the owner's permission.
"There hasn't really been a legal alternative along these lines," said Tom Freston, Viacom's chief executive. "This is the way that people are consuming content these days."
Already there is competition to provide ad technology for video programmers. And Viacom chose Google, at least in part, because it offered the best financial arrangement.
Eric Schmidt, Google's chief executive, said Google would pay a majority of the advertising revenue to Viacom.
"The content owners do the work," Schmidt said. "Distribution businesses should get a minority" of the advertising revenue, "and the creator should get the majority," he said.
An executive involved in the deal said Viacom would receive more than two-thirds of the revenue. The executive spoke on condition of anonymity because the deal terms were confidential.
By contrast, most of the other companies that are trying to build video advertising networks -- including AOL, Brightcove and Revver -- are proposing to pay about half of the revenue to the content creator. Revver, the smallest of them, has agreed to give as much as 70 percent of the revenue to big media companies, said its chief executive, Steven Starr.
Both AOL and Brightcove have other video deals with Viacom and have discussed providing video advertising to it as well, according to executives involved in those negotiations.
In this deal, Viacom will sell the advertisements through its existing sales force at negotiated rates. Google in general wants to handle selling advertisements for partners in its program, and it plans to use the same sort of auction system it uses for the other ads it sells.
Google will not say what portion of the advertising revenue from the program will be paid to the sites that host the videos. Schmidt says this is the same policy the company has with its text advertising network.
"We don't give people percentages," he said. "Just all of a sudden the money shows up, and it's a lot."
Brightcove and Revver, which focus on selling advertising on online video, are more explicit; they offer sites that carry the video 20 percent of the revenue. AOL, which has not introduced its similar program, also expects to pay sites about 20 percent.
In return for a share of the ad revenue, and a legal source of video, Web site owners will have to accept limitations under the new program. Viacom will have to approve each site that uses its content, and it wants only sites with at least 100,000 viewers a month. Initial sites include Hiphopgame.com, purevolume.com and Lyrics.com, all of which focus on music and videos.
Also, Viacom is making only three program options available for the sites: short excerpts from SpongeBob, a series of clips from its MTV drama Laguna Beach and clips related to the MTV Video Music Awards, which will be held on Aug. 31.
The site owner will be able to insert a version of the Google video player that will display these clips. But actual programming played will change from day to day, to encourage repeat viewing. As a result, Web site owners cannot link to a specific clip and write comments about it, as many do with clips on YouTube.
Tropical Storm Gaemi strengthened into a typhoon at 2pm yesterday, and could make landfall in Yilan County tomorrow, the Central Weather Administration (CWA) said yesterday. The agency was scheduled to issue a sea warning at 11:30pm yesterday, and could issue a land warning later today. Gaemi was moving north-northwest at 4kph, carrying maximum sustained winds near its center of up to 118.8kph and gusts of 154.8kph. The circumference is forecast to reach eastern Taiwan tomorrow morning, with the center making landfall in Yilan County later that night before departing from the north coast, CWA weather forecaster Kuan Shin-ping (官欣平) said yesterday. Uncertainty remains and
SEA WARNING LIKELY: The storm, named Gaemi, could become a moderate typhoon on Wednesday or Thursday, with the Taipei City Government preparing for flooding A tropical depression east of the Philippines developed into a tropical storm named Gaemi at 2pm yesterday, and was moving toward eastern Taiwan, the Central Weather Administration (CWA) said. Gaemi could begin to affect Taiwan proper on Tuesday, lasting until Friday, and could develop into a moderate typhoon on Wednesday or Thursday, it said. A sea warning for Gaemi could be issued as early as Tuesday morning, it added. Gaemi, the third tropical storm in the Pacific Ocean this typhoon season, is projected to begin moving northwest today, and be closest to Taiwan on Wednesday or Thursday, the agency said. Today, there would likely
DISRUPTIONS: The high-speed rail is to operate as normal, while several airlines either canceled flights or announced early departures or late arrivals Schools and offices in 15 cities and counties are to be closed today due to Typhoon Gaemi, local governments announced last night. The 15 are: Taipei, New Taipei City, Taoyuan, Tainan, Keelung, Hsinchu and Kaohsiung, as well as Yilan, Hualien, Hsinchu, Miaoli, Chiayi, Pingtung, Penghu and Lienchiang counties. People should brace for torrential rainfall brought by the storm, with its center forecast to make landfall on the east coast between tonight and tomorrow morning, the Central Weather Administration (CWA) said. The agency issued a sea warning for the typhoon at 11:30pm on Monday, followed by a land warning at 11:30am yesterday. As of
CASUALTY: A 70-year-old woman was killed by a falling tree in Kaohsiung as the premier warned all government agencies to remain on high alert for the next 24 hours Schools and offices nationwide are to be closed for a second day today as Typhoon Gaemi crosses over the nation, bringing torrential rain and whipping winds. Gaemi was forecast to make landfall late last night. From Tuesday night, its outer band brought substantial rainfall and strong winds to the nation. As of 6:15pm last night, the typhoon’s center was 20km southeast of Hualien County, Central Weather Administration (CWA) data showed. It was moving at 19kph and had a radius of 250km. As of 3pm yesterday, one woman had died, while 58 people were injured, the Central Emergency Operation Center said. The 70-year-old