Sega Corp recently treated reporters to a 1998 in-house film never shown outside the company -- a Japanese "yakuza" gangster movie depicting a turf war in which the gang bosses are all played by Sega executives. The warring gangs are named Sega and PureSute -- the Japanese abbreviation of PlayStation, the hit video game machine from Sony Corp.
In real life, Sega lost that fight.
Earlier this year, Sega was forced to abandon its Dreamcast console, whose sales never caught up with rival PlayStation2. Getting rid of inventory at slashed prices, Dreamcast sales only recently reached 10 million. But PlayStation2, which went on sale last year, has already doubled that number in shipments worldwide.
PHOTO: AP
The failure of Dreamcast has made Sega rethink its role in the video game market. It's no longer focusing on hardware, but on making games for other machines -- not only PlayStation2 but also Nintendo Co's new GameCube and portable Game Boy Advance and Microsoft Corp's soon to be released Xbox.
"We are being reborn as an entertainment company," said Tetsu Kayama, Sega's chief operating officer.
So far, the shift from machines to games seems to be helping Sega's finances. The company said Oct. 24 it expects a first-half pretax profit of US$36.7 million, a turnaround from its original forecast of a US$19.6 million loss. Revenue should reach US$790.4 million, up from an original forecast of US$668.1 million, Sega said.
Sega and other Japanese game designers will be critical factors in the three-way video game machine war that is sure to intensify over Christmas.
While there were concerns after the Sept. 11 terrorist attacks in the US that demand for video games would slacken, now it appears that any negative impact would be minimal because families are expected to spend more time and money on activities at home.
GameCube goes on sale for US$199.95 in the US on Nov. 18, three days after Xbox. Xbox, the only machine among the three with built-in hard disk and broadband access, costs US$299, the same as PlayStation2.
"It's going to be difficult to overcome PlayStation2's head-start," said Jay Defibaugh, analyst with Credit Suisse First Boston in Tokyo. "The balance of power will be decided by the availability of software."
That is why wooing game software-makers is extremely critical for the machine makers. Even more critical is clinching exclusive games -- and Sega isn't about to stake its future on any one machine.
It is making 13 games for Xbox, including versions of the Internet-linking Phantasy Star Online and Shenmue, whose Dreamcast version has sold more than a million copies.
To market its Sonic games, Sega has chosen Nintendo, a machine believed to be a good draw for younger children. And it's offering some of its strongest titles, such as Virtua Fighter, to PlayStation2.
Because of its lead in the market, PlayStation2 has a huge edge in its game lineup, with nearly 300 games for the Japanese and American markets each. Sony's machine is likely to have the easiest time acquiring games because designers generally want to make titles for the console that has sold the most.
Nintendo's GameCube has just three games out in Japan so far -- two Nintendo originals and Super Monkey Ball by Sega. But Nintendo, which has a powerful lineup of in-house games such as Mario and Zelda, says it plans to sell 1.1 million consoles in the US.
Microsoft, meanwhile, expects to have about 20 Xbox games when the machine goes on sale in the US. But that's just the start; Hirohisa Ohura, managing director of Microsoft's Japan unit, said 150 games are being manufactured for Xbox by 80 Japanese makers.
Sega has also decided to use the Xbox motherboard for its arcade games -- an area Sega dominates. Ohura said Microsoft and Sega are also together developing online games for personal computers in North America, and more online tie-ups are in the works, he said.
SECURITY: As China is ‘reshaping’ Hong Kong’s population, Taiwan must raise the eligibility threshold for applications from Hong Kongers, Chiu Chui-cheng said When Hong Kong and Macau citizens apply for residency in Taiwan, it would be under a new category that includes a “national security observation period,” Mainland Affairs Council (MAC) Minister Chiu Chui-cheng (邱垂正) said yesterday. President William Lai (賴清德) on March 13 announced 17 strategies to counter China’s aggression toward Taiwan, including incorporating national security considerations into the review process for residency applications from Hong Kong and Macau citizens. The situation in Hong Kong is constantly changing, Chiu said to media yesterday on the sidelines of the Taipei Technology Run hosted by the Taipei Neihu Technology Park Development Association. With
CARROT AND STICK: While unrelenting in its military threats, China attracted nearly 40,000 Taiwanese to over 400 business events last year Nearly 40,000 Taiwanese last year joined industry events in China, such as conferences and trade fairs, supported by the Chinese government, a study showed yesterday, as Beijing ramps up a charm offensive toward Taipei alongside military pressure. China has long taken a carrot-and-stick approach to Taiwan, threatening it with the prospect of military action while reaching out to those it believes are amenable to Beijing’s point of view. Taiwanese security officials are wary of what they see as Beijing’s influence campaigns to sway public opinion after Taipei and Beijing gradually resumed travel links halted by the COVID-19 pandemic, but the scale of
A US Marine Corps regiment equipped with Naval Strike Missiles (NSM) is set to participate in the upcoming Balikatan 25 exercise in the Luzon Strait, marking the system’s first-ever deployment in the Philippines. US and Philippine officials have separately confirmed that the Navy Marine Expeditionary Ship Interdiction System (NMESIS) — the mobile launch platform for the Naval Strike Missile — would take part in the joint exercise. The missiles are being deployed to “a strategic first island chain chokepoint” in the waters between Taiwan proper and the Philippines, US-based Naval News reported. “The Luzon Strait and Bashi Channel represent a critical access
Pope Francis is be laid to rest on Saturday after lying in state for three days in St Peter’s Basilica, where the faithful are expected to flock to pay their respects to history’s first Latin American pontiff. The cardinals met yesterday in the Vatican’s synod hall to chart the next steps before a conclave begins to choose Francis’ successor, as condolences poured in from around the world. According to current norms, the conclave must begin between May 5 and 10. The cardinals set the funeral for Saturday at 10am in St Peter’s Square, to be celebrated by the dean of the College
RSS