Sega Corp recently treated reporters to a 1998 in-house film never shown outside the company -- a Japanese "yakuza" gangster movie depicting a turf war in which the gang bosses are all played by Sega executives. The warring gangs are named Sega and PureSute -- the Japanese abbreviation of PlayStation, the hit video game machine from Sony Corp.
In real life, Sega lost that fight.
Earlier this year, Sega was forced to abandon its Dreamcast console, whose sales never caught up with rival PlayStation2. Getting rid of inventory at slashed prices, Dreamcast sales only recently reached 10 million. But PlayStation2, which went on sale last year, has already doubled that number in shipments worldwide.
PHOTO: AP
The failure of Dreamcast has made Sega rethink its role in the video game market. It's no longer focusing on hardware, but on making games for other machines -- not only PlayStation2 but also Nintendo Co's new GameCube and portable Game Boy Advance and Microsoft Corp's soon to be released Xbox.
"We are being reborn as an entertainment company," said Tetsu Kayama, Sega's chief operating officer.
So far, the shift from machines to games seems to be helping Sega's finances. The company said Oct. 24 it expects a first-half pretax profit of US$36.7 million, a turnaround from its original forecast of a US$19.6 million loss. Revenue should reach US$790.4 million, up from an original forecast of US$668.1 million, Sega said.
Sega and other Japanese game designers will be critical factors in the three-way video game machine war that is sure to intensify over Christmas.
While there were concerns after the Sept. 11 terrorist attacks in the US that demand for video games would slacken, now it appears that any negative impact would be minimal because families are expected to spend more time and money on activities at home.
GameCube goes on sale for US$199.95 in the US on Nov. 18, three days after Xbox. Xbox, the only machine among the three with built-in hard disk and broadband access, costs US$299, the same as PlayStation2.
"It's going to be difficult to overcome PlayStation2's head-start," said Jay Defibaugh, analyst with Credit Suisse First Boston in Tokyo. "The balance of power will be decided by the availability of software."
That is why wooing game software-makers is extremely critical for the machine makers. Even more critical is clinching exclusive games -- and Sega isn't about to stake its future on any one machine.
It is making 13 games for Xbox, including versions of the Internet-linking Phantasy Star Online and Shenmue, whose Dreamcast version has sold more than a million copies.
To market its Sonic games, Sega has chosen Nintendo, a machine believed to be a good draw for younger children. And it's offering some of its strongest titles, such as Virtua Fighter, to PlayStation2.
Because of its lead in the market, PlayStation2 has a huge edge in its game lineup, with nearly 300 games for the Japanese and American markets each. Sony's machine is likely to have the easiest time acquiring games because designers generally want to make titles for the console that has sold the most.
Nintendo's GameCube has just three games out in Japan so far -- two Nintendo originals and Super Monkey Ball by Sega. But Nintendo, which has a powerful lineup of in-house games such as Mario and Zelda, says it plans to sell 1.1 million consoles in the US.
Microsoft, meanwhile, expects to have about 20 Xbox games when the machine goes on sale in the US. But that's just the start; Hirohisa Ohura, managing director of Microsoft's Japan unit, said 150 games are being manufactured for Xbox by 80 Japanese makers.
Sega has also decided to use the Xbox motherboard for its arcade games -- an area Sega dominates. Ohura said Microsoft and Sega are also together developing online games for personal computers in North America, and more online tie-ups are in the works, he said.
AIR SUPPORT: The Ministry of National Defense thanked the US for the delivery, adding that it was an indicator of the White House’s commitment to the Taiwan Relations Act Deputy Minister of National Defense Po Horng-huei (柏鴻輝) and Representative to the US Alexander Yui on Friday attended a delivery ceremony for the first of Taiwan’s long-awaited 66 F-16C/D Block 70 jets at a Lockheed Martin Corp factory in Greenville, South Carolina. “We are so proud to be the global home of the F-16 and to support Taiwan’s air defense capabilities,” US Representative William Timmons wrote on X, alongside a photograph of Taiwanese and US officials at the event. The F-16C/D Block 70 jets Taiwan ordered have the same capabilities as aircraft that had been upgraded to F-16Vs. The batch of Lockheed Martin
GRIDLOCK: The National Fire Agency’s Special Search and Rescue team is on standby to travel to the countries to help out with the rescue effort A powerful earthquake rocked Myanmar and neighboring Thailand yesterday, killing at least three people in Bangkok and burying dozens when a high-rise building under construction collapsed. Footage shared on social media from Myanmar’s second-largest city showed widespread destruction, raising fears that many were trapped under the rubble or killed. The magnitude 7.7 earthquake, with an epicenter near Mandalay in Myanmar, struck at midday and was followed by a strong magnitude 6.4 aftershock. The extent of death, injury and destruction — especially in Myanmar, which is embroiled in a civil war and where information is tightly controlled at the best of times —
Taiwan was ranked the fourth-safest country in the world with a score of 82.9, trailing only Andorra, the United Arab Emirates and Qatar in Numbeo’s Safety Index by Country report. Taiwan’s score improved by 0.1 points compared with last year’s mid-year report, which had Taiwan fourth with a score of 82.8. However, both scores were lower than in last year’s first review, when Taiwan scored 83.3, and are a long way from when Taiwan was named the second-safest country in the world in 2021, scoring 84.8. Taiwan ranked higher than Singapore in ninth with a score of 77.4 and Japan in 10th with
SECURITY RISK: If there is a conflict between China and Taiwan, ‘there would likely be significant consequences to global economic and security interests,’ it said China remains the top military and cyber threat to the US and continues to make progress on capabilities to seize Taiwan, a report by US intelligence agencies said on Tuesday. The report provides an overview of the “collective insights” of top US intelligence agencies about the security threats to the US posed by foreign nations and criminal organizations. In its Annual Threat Assessment, the agencies divided threats facing the US into two broad categories, “nonstate transnational criminals and terrorists” and “major state actors,” with China, Russia, Iran and North Korea named. Of those countries, “China presents the most comprehensive and robust military threat
RSS