Egos have been bruised on Twitter after the social network initiated a change to how it tracks followers that saw some of the most popular users lose millions from their count.
Following the change on Friday, which removed from the count accounts that have been suspended or locked by Twitter for abuse, some of the most popular users had hundreds of thousands, or millions, fewer followers than they had a day before.
The biggest drops were reserved for those with the biggest followings.
In the UK, for example, where all of the members of One Direction regularly rank in the top 10 most-followed accounts, Harry Styles lost 877,000 followers, bringing him to 32 million, and former bandmate Niall Horan lost 856,000, bringing him to 39 million.
Adele, the most-followed British woman on Twitter, lost 928,000 followers to bring her to just under 28 million.
However, accounts lost noticeably more followers if they had been popular on Twitter for a long time.
That seems to explain discrepancies like US President Donald Trump (340,000 followers lost, bringing him to 53 million) and former US president Barack Obama (2.3 million followers lost, bringing him to 101 million); or Labour Party leader Jeremy Corbyn (7,000 followers lost, bringing him down to 1.8 million) and Stephen Fry, one of the earliest celebrity adopters of the site, who lost almost 400,000 of his 13.3 million followers.
Fry noticed the absence.
“What the heckfire? 400,000 followers expunged! At a stroke? Nearly half a million of my devoted adherents were BOTS? It explains so much. At least I can now relax in the knowledge that we scattered lonely survivors are the finest and fairest. We’ve lost the maniacs and trolls,” he tweeted.
When Twitter announced the crackdown, it said it expected to see the typical follower count drop by about 6 percent.
The company locks accounts for various reasons, from spam detection or harassment, to the discovery that login credentials have been leaked on other sites.
While they were commonly referred to as bots, that was not always the case, said Vijaya Gadde, from Twitter’s trust and safety team.
“In most cases, these accounts were created by real people, but we cannot confirm that the original person who opened the account still has control and access to it,” she said.
The rationale for the change was to restore an element of trust to a social network that has often struggled with that commodity.
Just to prove that no one is immune, Twitter’s own account had 63 million followers on Wednesday. Now it is down to just 55 million.
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