Apathetic US voters are being offered money and a hint of sex to get them to got to the polls in legislative elections on Nov. 7.
An ballot initiative in Arizona proposes to award US$1 million by lottery to one lucky voter to entice more people to exercise their civic right.
The initiative's sponsors say the cash reward is an appropriately American-style solution to the perennial lackluster turnout by the US electorate, which lags behind voter participation rates in Europe and elsewhere.
Denounced as a crass appeal to greed without legal foundation, the initiative appears headed to defeat according to recent polls.
But if cash fails to motivate voters for the midterm elections, a sexy national advertising campaign just might.
In new video spots released over the Internet, Hollywood actresses make eyes at the camera as they engage in sexual innuendo about the "first time" they voted.
"You want me to tell you about the first time I did it?" TV star Angie Harmon asks coyly in the public service announcement.
"I was one of the last one of all my friends to `do it'," says Regina King, who played Ray Charles' mistress in the film Ray.
The spots, sponsored by the non-partisan group "Women's Voices.Women Vote," target the US' fastest growing demographic group -- unmarried women.
The public service ads, entitled "My First Time," are an attempt to encourage voting without mother-like scolding, said Page Gardner, Women's Voices president.
"If you look at all the ads that are ever done about `go vote,' it does remind me of this `eat-your-peas' approach to politics," Gardner said.
"We need to get voting out of a just a political conversation, make it a more cultural conversation about voting," she said.
Conservative talk show host Rush Limbaugh has lashed out at the ads as degrading to women.
"Now I want to ask you, is this clever or is this demeaning?" he said.
But Gardner defended them as "empowering" and added: "If anyone has a problem with getting more and more people to vote in this country, that frankly is beyond my comprehension."
Previous attempts to persuade more people to cast ballots have had mixed success, despite campaigns with pop stars telling younger voters to "Rock the Vote."
Turnout for midterm elections such as the Congressional polls on Nov. 7 tends to be much lower than in presidential election years, with eligible voter participation hovering at 40 percent or lower.
Turnout in the last presidential vote in 2004 was the highest in years by US standards, with 64 percent voting.
The man behind Arizona's proposed million-dollar lottery prize says offering voters a cash incentive will succeed where previous get-out-the-vote efforts failed.
"We've tried everything under the sun and nothing has worked," said Mark Osterloh, a Tucson doctor and political activist.
Arguing that rewards are widely accepted in the workplace and the classroom, Osterloh said the same principle ought to be applied to turnout.
"Let's motivate them with a good old capitalist incentive," he said in a telephone interview.
Experts who study US elections say low turnout is a complex problem that cannot be solved quickly or easily.
Declining schools, a fragmented society with a growing gap between rich and poor, weak political parties, vicious partisan attacks and shoddy media coverage are among the factors at work, said Curtis Gans, director of the American University Center for the Study of the American Electorate.
The lottery approach is "really no different than vote buying," Gans said. "It may increase the numbers, but by increasing the numbers, you will hide the real problems. There is nothing good about this initiative."
The lottery proposal has its defenders though, including columnist EJ Montini of the Arizona Republic newspaper -- who adopted a more cynical view.
"As we all know, the only Americans currently in a position to accept large amounts of cash in exchange for votes are politicians. Why should they have all the fun?" he wrote.
DITCH TACTICS: Kenyan officers were on their way to rescue Haitian police stuck in a ditch suspected to have been deliberately dug by Haitian gang members A Kenyan policeman deployed in Haiti has gone missing after violent gangs attacked a group of officers on a rescue mission, a UN-backed multinational security mission said in a statement yesterday. The Kenyan officers on Tuesday were on their way to rescue Haitian police stuck in a ditch “suspected to have been deliberately dug by gangs,” the statement said, adding that “specialized teams have been deployed” to search for the missing officer. Local media outlets in Haiti reported that the officer had been killed and videos of a lifeless man clothed in Kenyan uniform were shared on social media. Gang violence has left
US Vice President J.D. Vance on Friday accused Denmark of not having done enough to protect Greenland, when he visited the strategically placed and resource-rich Danish territory coveted by US President Donald Trump. Vance made his comment during a trip to the Pituffik Space Base in northwestern Greenland, a visit viewed by Copenhagen and Nuuk as a provocation. “Our message to Denmark is very simple: You have not done a good job by the people of Greenland,” Vance told a news conference. “You have under-invested in the people of Greenland, and you have under-invested in the security architecture of this
A fire caused by a burst gas pipe yesterday spread to several homes and sent a fireball soaring into the sky outside Malaysia’s largest city, injuring more than 100 people. The towering inferno near a gas station in Putra Heights outside Kuala Lumpur was visible for kilometers and lasted for several hours. It happened during a public holiday as Muslims, who are the majority in Malaysia, celebrate the second day of Eid al-Fitr. National oil company Petronas said the fire started at one of its gas pipelines at 8:10am and the affected pipeline was later isolated. Disaster management officials said shutting the
Japan unveiled a plan on Thursday to evacuate around 120,000 residents and tourists from its southern islets near Taiwan within six days in the event of an “emergency”. The plan was put together as “the security situation surrounding our nation grows severe” and with an “emergency” in mind, the government’s crisis management office said. Exactly what that emergency might be was left unspecified in the plan but it envisages the evacuation of around 120,000 people in five Japanese islets close to Taiwan. China claims Taiwan as part of its territory and has stepped up military pressure in recent years, including
RSS