A new global campaign to stop the spread of AIDS uses three animated characters dressed as condoms to deliver a serious message in humorous public service spots in 41 languages: If you're going to have sex, use a condom.
The short spots are being offered free to broadcasters, community groups and universities and have the potential of reaching 80 percent of the world's population, Canadian producer-director Firdaus Kharas said Tuesday.
"We're using humor to stop the spread of AIDS," he told a news conference launching the public service announcements which are targeted at young people aged 15 to 24 in places threatened by the epidemic, including India, China, Russia, the Caribbean and central Asia.
"The Three Amigos" -- as the cartoon condoms named Shaft, Stretch and Dick are called -- are pictured in a variety of settings from a spaceship to a soccer field to a casino. Twenty different spots are available in each of the 41 languages and they vary in length from 20 to 60 seconds, with some quite blatantly sexual and others much more restrained to appeal to different audiences.
The punch line in the spaceship spot says: "No condom, No blastoff. Stop the spread of AIDS." The soccer spot says: "You just can't score without a condom." And the spot focusing on a roulette wheel in a casino says: "Not all gamblers realize the odds stacked against them. Don't gamble with your life. Use a condom. Stop the spread of AIDS."
Kharas said the idea for the spots came from his co-producer, South African film writer Brent Quint, who believes as he does that AIDS is "a preventable disease," and that using animated figures and humor can get the message across that condoms are essential for safe sex.
The spots are currently being shown in South Africa, Canada and the Netherlands and have already won 25 international awards and a strong endorsement from South African Archbishop Desmond Tutu who called them "a powerful communicating tool to encourage people to change their behavior."
Kharas said the most popular spot being shown in South Africa is one promoting a female contraceptive.
Asked how the spots had been received in the US, where President George W. Bush's administration is promoting abstinence rather than condom use, Kharas said arguing about abstinence vs. condoms "is sterile" because 5.3 million people got the HIV virus last year.
"The Three Amigos" was conceived and written in South Africa. The characters, props and layouts were designed and created in Canada, and the background and animation was done in India, Kharas said. More than 320 people volunteered their time and expertise to the project to support the campaign against AIDS, he said.
Kharas expressed hope that with spots now available in Arabic, Hindi, Cantonese, Mandarin, and a host of other languages, the audience will grow and the HIV and AIDS epidemic will eventually start to decline.
‘ABSURD MISTAKE’: The election commission said that there had been a failure to anticipate turnout after 14 polling stations ran short of ballot papers South Korean riot police yesterday cleared protesters from a Seoul polling station after a 35-hour blockade sparked by a shortage of ballot papers during local elections earlier this week. Wednesday’s election was the first nationwide vote since South Korean President Lee Jae-myung took office following the ouster of Yoon Suk-yeol over his short-lived martial law declaration. Lee’s ruling Democratic Party swept most races, but failed to flip the crucial Seoul mayoral seat. The South Korean National Election Commission apologized, blaming a failure to anticipate turnout after 14 polling stations in Seoul ran short of ballot papers. Some polling stations stayed open until 10pm to
France experienced its hottest spring on record, the French weather service said on Tuesday, after an exceptional early heat wave that also broke highs for the season in England and Wales. Meteo-France said the average nationwide temperature over March to May was 13.8°C — about 1.7°C above the norm, and surpassing records set in 2011 and 2020. “The warmest spring since records began in 1900,” it said in a bulletin. All three months were warmer than average, but the onset of an “unprecedented heatwave” late last month pushed the mercury to highs typically seen at the height of the summer. “Our country had never
A Sherpa guide was found crawling to base camp on Mount Everest a week after he went missing and was reunited with his family, who had given up hope he would return. Dawa Sherpa was last seen on Friday last week descending the mountain, but he did not reach base camp even though his client did. The pair were among the last climbers on the mountain as the climbing season came to an end and the route was dismantled. Dawa was located by a cleaning crew on Thursday morning as he was crawling down the snowy slopes around the Khumbu Icefall, just above
Chinese authorities are snuffing out any remembrance of the deadly 1989 military crackdown on student-led pro-democracy protests in Tiananmen Square, which happened 37 years ago yesterday, in a further tightening of a years-long campaign to erase what happened from public memory. Police told relatives of the victims they would not be allowed to visit a cemetery in Beijing on the anniversary of the crackdown, a person with knowledge of the matter said. Relatives of the victims visited the cemetery on the anniversary for more than 30 years to read memorial statements with police keeping watch, Amnesty International said. Hundreds of people,
RSS