A tourism alliance promoting the east of Taiwan has been established aiming to link the East Rift Valley with the coast, Tourism Administration Director-General Chen Yu-hsiu (陳玉秀) said today.
The East of Taiwan Alliance is to promote cross-regional tourism integration beyond administrative and geographic boundaries, Chen said.
Local tourism operators from Hualien and Taitung counties are to collaborate and share resources to market the area's natural scenery, indigenous cultures and distinctive industries as travel experiences, the Tourism Administration said.
Photo: Liu Jen-wei, Taipei Times
The goal is to offer visitors a more relaxed and immersive way to experience eastern Taiwan and its unique character, the agency said.
Many tourism associations are confined to specific administrative areas, limiting cooperation and creating inconsistent experiences for visitors, Chen said.
The alliance aims to overcome those barriers and expand the scale of tourism development, she said.
The tourism circle policy is designed to foster cross-regional cooperation by integrating tourism resources from the rift valley and the east coast into a single network, she said.
The establishment of the alliance marks a concrete step toward deeper integration of mountain and coastal tourism resources, she said.
Operating under the principle of private-sector leadership with government support, the alliance would turn scattered attractions into commercially viable products capable of generating new business opportunities, she said.
The Tourism Administration would continue to assist the alliance in elevating tourism development in eastern Taiwan, she added.
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