Carrefour Taiwan's outlets would tomorrow be rebranded under new ownership, marking the French retailer's formal exit from Taiwan's market, the chain's new parent company announced today.
Carrefour hypermarkets would be renamed Prosperity Plaza (萬家福), while Carrefour supermarkets would operate under the name Uni-Prosperity (樂家康), Uni-President Enterprises Corp said.
The company said that under the terms of its licensing agreement and regulations, it was only allowed to use the Carrefour brand through today.
Photo: Taipei Times file photo
Uni-President Group acquired full ownership of Carrefour Taiwan in 2022 after buying the 60 percent stake held by French retailer Carrefour. It announced plans late last year to retire the Carrefour brand.
The name change reflects continued consolidation in Taiwan's hypermarket sector, industry analysts said.
Following the rebranding, Costco would be the only foreign-owned hypermarket operator remaining in Taiwan.
The market is now dominated by domestic retailers Prosperity Plaza, PX Mart, which completed its integration of RT-Mart under the Mega PX Mart brand last year, and A.mart, operated by Far Eastern Group.
Despite the consolidation, Taiwan's hypermarket sector continues to contract, with Carrefour closing four hypermarkets just last year.
Mega PX Mart's Zhonglun (中崙) store in Taipei's Zhongshan District (中山), operated by the Ruentex Group, is scheduled to close after Sept. 13 due to long-term losses, while A.mart closed its Zhongxiao (忠孝) store in Taipei in September last year.
Uni-President Enterprises Corp chairman Lo Chih-hsien (羅智先) has attributed the trend to demographic changes, including the growing number of single-person households, which has reduced demand for large-format stores.
Bucking the trend, Costco continues to expand. Its Kaohsiung store, which has operated for nearly 30 years, is on Friday scheduled to relocate to a larger site in the city's Cianjhen District (前鎮). The new outlet would be Costco's largest store in Taiwan.
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