L’Oreal Group is driven by an ambition to be the leading beauty company in inclusivity, striving to mirror the diversity of the consumers they serve by fostering a value of inclusivity and inclusion. In Taiwan, they have introduced a unique and diverse portfolio of 18 international brands to cater to the diverse needs of consumers. This year, they have expanded their offerings with the launch of three new brands - SkinCeuticals, Valentino Beauty, and Takami - in response to the growing demand for high-efficacy and personalized solutions.
Guided by their sense of purpose to “Create the Beauty that Moves the World”, L’Oreal Taiwan extends its commitment to diversity and inclusivity beyond its consumers, encompassing people they work with, who are their partners, people who are their inspiration, and people in need.
Supporting the Underprivileged and Advancing Women Empowerment
L’Oreal Taiwan aligns its social responsibility actions closely with the United Nations’ Sustainable Development Goal 5 (SDG5), which aims to achieve gender equality and empower women. One notable initiative is the establishment of the Taiwan Outstanding Women in Science Award, which has recognized 49 female scientists since 2007 and has been extended to encourage schoolgirls to fulfill their potential in science. To support the underprivileged community in accessing job opportunities, the company partnered with its local logistics partner and the Spring Sunshine Center for Intellectual Development in 1997 to launch the “Warehouse Angel Program”, benefiting 170+ people in 2022.
Many brands under L’Oreal’s portfolio are leveraging their influential capacity to raise awareness and encourage action. Each choosing their own particular causes, many have initiated campaigns and are involved in programs that aim to support vulnerable communities or help safeguard the environment in response to local unmet needs. For example, Lancome launched the Write Your Future campaign in 2019 to support single mothers by challenging stereotypes and boosting employability. By the end of 2023, it is estimated that 3,000 women will be empowered. Other brands like L’Oreal Paris and YSL Beauty have also launched campaigns to address issues such as street harassment and intimate partner violence.
In 2022, the dermatological beauty brand La Roche-Posay launched a Cancer Support Program in Taiwan. This initiative was designed to address the skin side effects that can occur after targeted therapy. The brand has plans to expand this program, moving beyond advancing medical research and consensus, to also raise awareness among patients and caregivers.
Empowering Talents Across Generations in a People-Centric Environment
To equip employees for the rapidly changing business environment, L’Oreal Taiwan provides diverse career development opportunities, learning and coaching programs, and international exchange projects. The company also offers flexible working hours, 14+ weeks of maternity leave, early leave on Fridays, and two work-from-home days to help employees achieve a better work-life balance and manageable personal time. To foster open and transparent conversations, L’Oreal Taiwan has introduced an online feedback system, conducted extensive surveys, and organized annual Ethic Day Events to understand employees’ evolving needs and gather their ideas for optimization.
Believing in the potential of youth, L’Oreal Taiwan provides various resources for young talents starting their careers through academic-corporate collaboration programs, management trainee programs, and the L’Oreal Brandstorm worldwide competition, all aimed at enhancing their career competitiveness and employability.
L’Oreal Taiwan’s commitment to diversity and inclusivity has garnered significant recognition. They have secured a distinguished position in the Top 5 foreign enterprises category of the newly instituted Commonwealth Talent Sustainability Award and the Family Friendly Workplace Award. Additionally, their dedication has also been acknowledged with the Commonwealth’s ESG Award - Excellence in Corporate Social Responsibility Award for an impressive fifth consecutive year.
Taiwan’s Liu Ming-i, right, who also goes by the name Ray Liu, poses with a Chinese Taipei flag after winning the gold medal in the men’s physique 170cm competition at the International Fitness and Bodybuilding Federation Asian Championship in Ajman, United Arab Emirates, yesterday.
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