Taiwanese companies that hope to tap global markets should improve their digital marketing skills, starting with building a really “communicative” Web site, said Able Studio Co founder Steven Yeh (葉俊宏), who in February was one of the this year’s German Design Award winners in the Excellent Communications Design category.
The award’s committee nominated the studio after seeing its Web page design for the Industrial Technology Investment Corp (ITIC) win other design awards.
Despite its 41-year history, the ITIC, a venture capital arm of the Industrial Technology Research Institute, had difficulty boosting its international visibility, partly because its old Web site lacked appeal, Yeh said.
After communicating with the ITIC about its target audience and needs, the studio renovated its Web site into one with a default English-language interface and user-friendly features, he said.
The studio considers the new Web site one of its masterpieces.
The new look of the site has helped the ITIC facilitate negotiations with Japanese and European collaborators, he added.
In his experience, over the past decade, many traditional firms have faced a generational transition, and some have struggled to access global markets, Yeh said.
Instead of visiting clients face-to-face as the older generations did, company operators now should think how to let outsiders know about their firm and get a good impression of it in the shortest time, so a well-designed Web site is a critical portal, said Yeh, who earned a master’s degree in chemical engineering from National United University in Miaoli.
The studio is working with a government agency to redesign their decades-old insurance system, which would have an impact on most of Taiwan’s working population and companies, he said.
It is a big challenge, as studio members have to optimize the complex functions of the system set up 20 years ago, without introducing too many changes for civil servants, he said.
Beijing could eventually see a full amphibious invasion of Taiwan as the only "prudent" way to bring about unification, the US Department of Defense said in a newly released annual report to Congress. The Pentagon's "Annual Report to Congress: Military and Security Developments Involving the People's Republic of China 2025," was in many ways similar to last year’s report but reorganized the analysis of the options China has to take over Taiwan. Generally, according to the report, Chinese leaders view the People's Liberation Army's (PLA) capabilities for a Taiwan campaign as improving, but they remain uncertain about its readiness to successfully seize
Taiwan is getting a day off on Christmas for the first time in 25 years. The change comes after opposition parties passed a law earlier this year to add or restore five public holidays, including Constitution Day, which falls on today, Dec. 25. The day marks the 1947 adoption of the constitution of the Republic of China, as the government in Taipei is formally known. Back then the Chinese Nationalist Party (KMT) governed China from Nanjing. When the KMT, now an opposition party in Taiwan, passed the legislation on holidays, it said that they would help “commemorate the history of national development.” That
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Snow fell on Yushan (Jade Mountain, 玉山) yesterday morning as a continental cold air mass sent temperatures below freezing on Taiwan’s tallest peak, the Central Weather Administration (CWA) said. Snowflakes were seen on Yushan’s north peak from 6:28am to 6:38am, but they did not fully cover the ground and no accumulation was recorded, the CWA said. As of 7:42am, the lowest temperature recorded across Taiwan was minus-5.5°C at Yushan’s Fengkou observatory and minus-4.7°C at the Yushan observatory, CWA data showed. On Hehuanshan (合歡山) in Nantou County, a low of 1.3°C was recorded at 6:39pm, when ice pellets fell at Songsyue Lodge (松雪樓), a
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