In line with the government’s move to promote industrial upgrades and creativity, a traditional lockset manufacturer launched a heart-shaped gift box containing a colorful lock and key launched aimed at Valentine’s Day gift shoppers.
Industrial Development Bureau Director-General Wu Ming-ji (吳明機) said that the government would continue to focus on facilitating the upgrade of traditional manufacturing industries this year.
Citing the metal lock manufacturer in Pingtung County as an example of cultural creativity, Wu said the company has added value to an ordinary product with its series of stylish love padlocks.
Photo: CNA
Packed in a heart-shaped metal gift box, the lock goes with a key carved with a heart-shaped hole, with each set selling for NT$499, Wu said.
The design was inspired by the practice in many countries of couples attaching love locks on a popular public fixture as a symbol of their love.
In Taipei, many couples choose the Rainbow Bridge near the Raohe Street Night Market (饒河街夜市) to affix their locks, the bureau said.
To further help traditional manufacturers, the bureau is planning to launch an online campaign to showcase examples of companies that have upgraded their businesses.
A Facebook page will be set up for each of the industries that the bureau advises, giving the public an insight into these industries, their progress and their successes, and hopefully encourage more young people to join them, it said.
According to the Metal Industries Research and Development Center, annual output by the Taiwanese lockset industry is estimated at NT$12.6 billion (US$399 million), with exports surpassing NT$10 billion for the first time last year.
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