A commercial featuring Taiwan’s beauty began showing in New York City’s Times Square on Thursday and will run for one month as part of efforts to promote tourism, officials posted in the US said.
The campaign, which will run between Christmas and New Year, marks the first time a Taiwanese commercial has been shown in the square.
From 6am until 2am every day, the two-and-a-half minute ad will be shown every hour on two wall screens on either side of the Times Square Ball — the focus of the New Year countdown that attracts more than 1.6 million revelers every year.
Kao Jen-chuan (高振群), director of the Taipei Economic and Cultural Office in New York, said the commercial provides a rare opportunity for Taiwan’s beautiful scenery to be brought to the world stage.
Chang Cheng-yuan (張政源), director of the Tourism Bureau’s New York office, said the ad was expected to greatly increase the nation’s media exposure and help attract more visitors.
Visitor arrivals from the US dropped by 5 percent year-on-year in the first 11 months of this year, officials said.
EVA Airways was ranked the eighth-best airline in the world for this year, the only Taiwanese carrier to make it into the top 25 Airline Excellence Awards this year, aviation reviews Web site AirlineRatings.com said on Wednesday. AirlineRatings.com has a seven-star rating system to evaluate more than 360 airlines around the world every year, EVA Airways said in a statement on Thursday. “We are delighted that efforts by the entire EVA staff have been recognized by Airline Ratings,” EVA Airways president Clay Sun (孫嘉明) said in the release. During the COVID-19 pandemic, the company identified and adopted services and procedures that enhance and
Exiled Chinese democracy advocate Wang Dan (王丹) yesterday denied an accusation by former Taiwanese political worker Lee Yuan-chun (李援軍) that Wang had sexually harassed him in a hotel room in New York nine years ago. There was a huge gap between Lee’s accusation and his own understanding and memory, Wang wrote on Facebook, adding it was hard for him to respond further regarding a “unilateral description” made by someone else. Wang made the remarks after his initial response on Facebook was met with criticism, with people saying he did not directly address the allegation. Lee on Friday wrote on Facebook that he
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