The family of Arch West, the marketing executive who came up with Doritos, sprinkled his urn with the spicy tortilla chips when his ashes were laid to rest on Saturday in Texas.
“It’s true, they are going to toss some Doritos in with him,” funeral director Maria Estes of the Restland Funeral Home and Cemetery in Dallas, told AFP by telephone last Tuesday. “We’re going to allow it.”
West died Sept. 22 in Dallas at the age of 97, his place in snack-food history secured by the success of the crunchy triangular chips that he first discovered in Mexico during a family vacation in the 1960s.
Photo: Lin Ya-ti, Taipei Times
照片：台北時報林亞蒂
Frito-Lay, a unit of PepsiCo, now sells Doritos — the first tortilla chip to be sold as a national brand — in 20 countries and in 23 different flavors.
West’s daughter Jana Hacker was quoted earlier in the Dallas Morning News as saying that her father would be buried with a few handfuls of Doritos. “He’ll love it,” she said.
In May 2008, the ashes of another American marketing man, Fred Baur, at his request, were buried in his greatest creation — the tubular Pringles potato chip container. He died at the age of 89 in Cincinnati, Ohio.
(AFP)
「多力多滋」創始人與行銷總監阿爾契‧魏斯特上週六於德州入土安息時，他的家人在骨灰甕裡撒上辣味玉米片。
達拉斯安息地墓園殯儀館館長瑪麗亞‧艾斯特上週二，在電話中告訴法新社說：「這是真的，他們將會投進一些『多力多滋』，伴隨他入土。」她表示：「我們將允許這麼做。」
魏斯特九月二十二日於達拉斯過世，享年九十七歲。他因成功創造香脆可口的三角形脆片，讓他在零食史上保有一席之地。他是在一九六○年代與家人在墨西哥渡假時，首度發現此零嘴。
「多力多滋」─第一個銷售全美的玉米片品牌─目前是由百事可樂公司旗下的飛多力公司經銷到二十個國家，並有二十三種不同口味。
《達拉斯晨報》稍早引述魏斯特的女兒珍娜‧哈克的話說，她父親將會連同一把把的「多力多滋」一起入土。她說：「他將會很喜歡的。」
在另一位美國行銷達人費雷德‧鮑爾生前富含創意的要求下，他的骨灰於二○○八年五月連同管狀包裝的品客（舊稱「翹鬍子洋芋片」）罐子，一起入土。他於俄亥俄州的辛辛那提與世長辭，享年八十九歲。
（法新社／翻譯：林亞蒂）
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