The Ministry of Economic Affairs (MOEA) said yesterday that state-run Chinese Petroleum Corp (CPC, 中國石油) and China Shipbuilding Corp (CSBC, 中國造船) would soon be renamed to include "Taiwan" in their company titles in accordance with government policy.
"Changing the names of state-run enterprises will help avoid confusion and increase Taiwan's international presence," Minister of Economic Affairs Steve Chen (陳瑞隆) said.
The nation's largest oil refiner plans to change its name to "CPC, Taiwan" (台灣中油). The company will hold a board meeting on Friday to discuss the issue, said Liao Tsang-long (廖滄龍), deputy director of CPC's public relations division.
After the name change, instead of immediately removing signs and trademarks bearing the old name from gas stations and equipment, CPC will replace the signs and equipment when they become too old or are damaged, the company said.
Costly scheme
The replacement scheme will cost the company NT$70 million (US$2.13 million), CPC said, without giving the figure incurred from other issues related to the change, such as renewing contracts with domestic and overseas customers, reprinting business cards and company documents and redesigning its trademark.
The costs will put a heavy burden on CPC, as the company already saw losses of NT$18.7 billion last year because of high oil prices.
CSBC would also be renamed Taiwan International Shipbuilding Corp (台灣國際造船), CSBC president Fan Kuang-nan (范光男) said in a telephone interview yesterday. The company is also scheduled to hold a board meeting on Friday to discuss the issue.
It was difficult to estimate how much it would cost CSBC to complete the name change, especially in contract renewals, as its clients, suppliers and business partners may have different requirements when carrying out the procedure, Fan said.
CSBC has built a considerable reputation internationally in the shipbuilding industry and was ranked No. 17 in the receiving and delivery of orders last year, Fan said.
Long history
With a long history of doing business internationally, the name CSBC has hardly ever caused confusion among customers, he said.
"But in Taiwan, political concerns are always put ahead of business," he said.
Another company that has been targeted in the name change campaign is China Airlines Ltd (CAL, 中華航空), but Chen did not address this yesterday.
CAL said earlier that its name was valuable in the greater China market.
Although previously well-known in the international community and with a large number of overseas branches, the state-controlled International Commercial Bank of China (ICBC, 中國國際商銀), is now called Mega International Commercial Bank (兆豐國際商銀) after merging with another state-run entity, Chiao Tung Bank (交通銀行).
"A company's title is a valuable asset that takes a lot of time and effort to establish ? any name change is bound to influence a company's reputation," Tung Shu-chi (董樹杞), assistant vice president of Mega's Ho Chi Minh City branch told the Taipei Times.
The issue of changing the name of state-run enterprises is part of the government's "name-rectification" policy, aimed at avoiding Taiwanese companies being mistaken for Chinese ones. The economics ministry is expected to announce other name changes next week.
Tropical Storm Gaemi strengthened into a typhoon at 2pm yesterday, and could make landfall in Yilan County tomorrow, the Central Weather Administration (CWA) said yesterday. The agency was scheduled to issue a sea warning at 11:30pm yesterday, and could issue a land warning later today. Gaemi was moving north-northwest at 4kph, carrying maximum sustained winds near its center of up to 118.8kph and gusts of 154.8kph. The circumference is forecast to reach eastern Taiwan tomorrow morning, with the center making landfall in Yilan County later that night before departing from the north coast, CWA weather forecaster Kuan Shin-ping (官欣平) said yesterday. Uncertainty remains and
SEA WARNING LIKELY: The storm, named Gaemi, could become a moderate typhoon on Wednesday or Thursday, with the Taipei City Government preparing for flooding A tropical depression east of the Philippines developed into a tropical storm named Gaemi at 2pm yesterday, and was moving toward eastern Taiwan, the Central Weather Administration (CWA) said. Gaemi could begin to affect Taiwan proper on Tuesday, lasting until Friday, and could develop into a moderate typhoon on Wednesday or Thursday, it said. A sea warning for Gaemi could be issued as early as Tuesday morning, it added. Gaemi, the third tropical storm in the Pacific Ocean this typhoon season, is projected to begin moving northwest today, and be closest to Taiwan on Wednesday or Thursday, the agency said. Today, there would likely
DISRUPTIONS: The high-speed rail is to operate as normal, while several airlines either canceled flights or announced early departures or late arrivals Schools and offices in 15 cities and counties are to be closed today due to Typhoon Gaemi, local governments announced last night. The 15 are: Taipei, New Taipei City, Taoyuan, Tainan, Keelung, Hsinchu and Kaohsiung, as well as Yilan, Hualien, Hsinchu, Miaoli, Chiayi, Pingtung, Penghu and Lienchiang counties. People should brace for torrential rainfall brought by the storm, with its center forecast to make landfall on the east coast between tonight and tomorrow morning, the Central Weather Administration (CWA) said. The agency issued a sea warning for the typhoon at 11:30pm on Monday, followed by a land warning at 11:30am yesterday. As of
CASUALTY: A 70-year-old woman was killed by a falling tree in Kaohsiung as the premier warned all government agencies to remain on high alert for the next 24 hours Schools and offices nationwide are to be closed for a second day today as Typhoon Gaemi crosses over the nation, bringing torrential rain and whipping winds. Gaemi was forecast to make landfall late last night. From Tuesday night, its outer band brought substantial rainfall and strong winds to the nation. As of 6:15pm last night, the typhoon’s center was 20km southeast of Hualien County, Central Weather Administration (CWA) data showed. It was moving at 19kph and had a radius of 250km. As of 3pm yesterday, one woman had died, while 58 people were injured, the Central Emergency Operation Center said. The 70-year-old