Sun, Mar 22, 2009 page12

• If at first you do not succeed, don’t bother to try again

  • By Leslie Berlin / NY TIMES NEWS SERVICE
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  If at first you don’t succeed, it doesn’t matter that you tried.

  That seems to be the message of a working paper prepared recently by a team at Harvard Business School. The study found that when it comes to venture-backed entrepreneurship, the only experience that counts is success.

  “The data are absolutely clear,” says Paul Gompers, a professor of business administration at the school and one of the study’s authors.

  “Does failure breed new knowledge or experience that can be leveraged into performance the second time around?” he asks.

  In some cases, yes, but overall, he says: “We found there is no benefit in terms of performance.”

  The study looked at several thousand venture-capital-backed companies from 1986 to 2003.

  Gompers and his co-authors Anna Kovner, Josh Lerner and David Scharfstein found that first-time entrepreneurs who received venture capital funding had a 22 percent chance of success. Success was defined as going public or filing to go public; Gompers says the results were similar when using other measures, like acquisition or merger.

  Already-successful entrepreneurs were far more likely to succeed again — their success rate for later venture-backed companies was 34 percent.

  But entrepreneurs whose companies had been liquidated or gone bankrupt and tried again had almost the same follow-on success rate as first-timers: 23 percent.

  In other words, trying and failing bought the entrepreneurs nothing — it was as if they never tried.

  Or, as Gompers puts it: “For the average entrepreneur who failed, no learning happened.”

  This finding flies in the face of conventional wisdom in Silicon Valley, where failure is regarded as an important opportunity for learning.

  No less an authority than Gordon Moore, a co-founder of Intel, says that in the Valley: “You’re more valuable because of the experiences you’ve been through under failures.”

  The basic idea behind the embrace of failure is this: Entrepreneurs who have built and then tried to save a company have seen what does and doesn’t work. This experience is viewed as excellent preparation for tough situations that might arise in a new venture.

  “Given conventional wisdom, we were expecting to find much lower differences between failed and successful entrepreneurs,” Gompers says.

  Not all failures are equal, says William Davidow, a founding partner in the venture capital firm Mohr Davidow Ventures. A company might fail because its timing was bad or because the entrepreneur was a poor manager. Davidow, who says he would have expected “a higher follow-on success rate for the failed entrepreneurs,” says that an entrepreneur who has failed in a previous venture “would get in the door to talk to me” about a new idea.

  But, he adds, “I would want to know why that last deal failed, and what the person learned from it.”

  Mark Pincus, founder and chief executive of Zynga Inc, a San Francisco company that develops online games that can be played on social networks like Facebook and MySpace, says his previous company, Tribe.net, “is for sure a failure from the investors’ standpoint.” Tribe.net was an early social networking company that Pincus says raised US$9 million in venture capital before it was liquidated in 2006.

  Despite this outcome at his previous company, Pincus has raised US$39 million in venture capital for Zynga, which he says is profitable and has 8 million daily active users. In part, the support he received from venture capitalists reflects the fact that Pincus founded two successful companies before Tribe.net.

  But Pincus also thinks that in general, venture capitalists expect entrepreneurs to take risks and both groups anticipate occasional failures.

  “As an entrepreneur, you have to get used to failure,” he says. “It is just part of the path to success.”

  Although the study found that in general, failures are not a particularly effective teacher of entrepreneurship, Gompers said that “absolutely some entrepreneurs can learn” from them.

  “There are some talented entrepreneurs who fail on the first time, learn and then succeed,” he said. But, he added, “that is not the rule.”

  Where does Silicon Valley’s deep-rooted belief in the value of failure come from? Gompers suggests what he calls “attribution bias” — people generalizing from anecdotal success-after-failure stories.

  “There is a lot of industry folklore and myth out there,” he says. “We tried to bring data to bear on it.”
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