Last century, General Motors (GM) assembly plants were a regular stop on the itineraries of presidential candidates. This election cycle, Google headquarters in Mountain View, California, has become a favorite destination.
Hillary Rodham Clinton made the pilgrimage in February. Then came John McCain, Bill Richardson, John Edwards, Ron Paul, Mike Gravel and most recently, Barack Obama.
In terms of theatrical symbolism, the trip to Google is similar to the GM plant visit. In both cases, the visits gave the candidate the chance for a photo opportunity at the most technologically advanced edge of the economy, "signaling identification with the future," said Kathleen Hall Jamieson, a professor at the University of Pennsylvania's Annenberg School for Communication.
PHOTO: AFP
On a more mundane level, candidates in the pre-mass-media era were concerned with reaching as many prospective voters as possible in one place, and any large factory would do.
At Google, the number of employees who can see the candidates in person is limited: The largest space at the Googleplex holds only a few hundred people.
Everyone in the 16,000-employee company can watch the event in real time over the company's internal network in their offices scattered around the globe. But Google employees, like almost everyone else, prefer the live version.
At Obama's talk last month, the atrium and overhanging balcony filled well in advance, and streams of employees poured into the building and then had to be turned away.
The politicians visiting auto plants could control what was said during the event. Today, candidates must place themselves at the tender mercies of the audience.
Those who go to Google sit exposed on the stage, without the protective lectern provided in a debate, answering questions for 45 to 60 minutes. But without the escape hatch of a timekeeper's buzzer, and as the only speaker, the candidate cannot evade uncomfortable questions. Eric Schmidt, Google's chairman and chief executive, for example, asked Obama for his views on Iran, Pakistan and Guantanamo -- and that was a single question.
The proceedings at Google are not unremittingly serious affairs. Schmidt asked McCain: "How do you determine good ways of sorting 1 million 32-bit integers in 2 megabytes of RAM?"
Immediately signaling that the question was asked in jest, Schmidt moved on. Six months later, Obama faced the same question, but his staff had prepared him. When he replied in fluent tech-speak ("A bubble sort is the wrong way to go"), the quip brought down the house.
Among the seven visiting candidates, only Obama used his Google visit to announce details of policy proposals related to technology. Until his visit, he and Edwards were widely viewed among technology bloggers as the two candidates who had the strongest positions on Internet neutrality, expanded broadband access and other technology issues.
With his Google visit, however, Obama succeeded in drawing attention to his plans for using technology to make government more accessible and transparent with, for example, live Internet feeds of all executive branch department and agency meetings. This was old-school campaigning, organized around a company visit, done well.
Though all of the candidate sessions at Google are available on YouTube, they are not YouTube-like: They require an investment of time that, by YouTube viewer standards, is inconceivable.
A 43-minute video of Clinton's Google session has been available since February and has drawn only about 54,000 "views," which count as soon as the video is begun but leave unknown the more interesting number: completed views.
Edwards' and Obama's videos, both of which run longer than an hour, have not been up as long and have still fewer viewers. The biggest draw has turned out to be for Republican Representative Ron Paul of Texas, whose July visit has been viewed, or at least started, more than 350,000 times.
For perspective, consider the numbers that short-form videos of a less serious nature draw. Search for "Barack Obama" on YouTube and you will find that the most-viewed video is titled I Got a Crush on Obama. It lacks narrative, content and anything other than a young woman with large breasts lip-synching, but it has tallied more than 4 million views.
The most-viewed video that turns up for a "Hillary Clinton" search is Vote Different, a dark parody of Apple's "1984" commercial that portrays the senator most unflatteringly, as a giant TV image that is shattered. It is also approaching 4 million views.
YouTube has a separate section, "YouChoose '08," that gives each candidate a protected space for more serious discourse, similar to the way the broadcast networks give Sunday mornings over to civic uplift. YouChoose also provides access to the CNN/YouTube debate with Republican candidates, and an earlier one with the Democrats.
Jamieson credits YouTube with broadening the range of questions in the debates, making them more memorable by having users submit the questions in the form of personal videos, and making everything searchable afterward. In the past, she said, "if you missed a debate, you missed it."
The ability to select for playback any question in the debate and the candidates' responses provides easy, precise access to the contents, sliced and diced, that was never possible before.
But it also contributes to a shortening of our collective attention span.
This is hardly new -- we've already come a long way from the Lincoln-Douglas debates of 1858 for a Senate seat, which held the audience rapt, on one occasion, for three hours -- then everyone dispersed for dinner and came back for the four-hour rebuttal.
The contrast with the public's attenuated attention in the age of television, which Neil Postman pointed out in his 1985 book Amusing Ourselves to Death: Public Discourse in the Age of Show Business, was great. The contrast is all the greater today, with the advent of the short, nonlinear clips of YouTube.
It is easy to forget that this is YouTube's first presidential campaign: The company was founded in only 2005 and acquired by Google last year.
By the time that the next campaign cycle rolls around in 2011, YouTube's influence on the culture may be so complete that a 45-minute linear video of a question-and-answer session will seem to most people to be about 43 minutes too long.
Randall Stross is an author based in Silicon Valley and a professor of business at San Jose State University.
AIR SUPPORT: The Ministry of National Defense thanked the US for the delivery, adding that it was an indicator of the White House’s commitment to the Taiwan Relations Act Deputy Minister of National Defense Po Horng-huei (柏鴻輝) and Representative to the US Alexander Yui on Friday attended a delivery ceremony for the first of Taiwan’s long-awaited 66 F-16C/D Block 70 jets at a Lockheed Martin Corp factory in Greenville, South Carolina. “We are so proud to be the global home of the F-16 and to support Taiwan’s air defense capabilities,” US Representative William Timmons wrote on X, alongside a photograph of Taiwanese and US officials at the event. The F-16C/D Block 70 jets Taiwan ordered have the same capabilities as aircraft that had been upgraded to F-16Vs. The batch of Lockheed Martin
US President Donald Trump yesterday announced sweeping "reciprocal tariffs" on US trading partners, including a 32 percent tax on goods from Taiwan that is set to take effect on Wednesday. At a Rose Garden event, Trump declared a 10 percent baseline tax on imports from all countries, with the White House saying it would take effect on Saturday. Countries with larger trade surpluses with the US would face higher duties beginning on Wednesday, including Taiwan (32 percent), China (34 percent), Japan (24 percent), South Korea (25 percent), Vietnam (46 percent) and Thailand (36 percent). Canada and Mexico, the two largest US trading
GRIDLOCK: The National Fire Agency’s Special Search and Rescue team is on standby to travel to the countries to help out with the rescue effort A powerful earthquake rocked Myanmar and neighboring Thailand yesterday, killing at least three people in Bangkok and burying dozens when a high-rise building under construction collapsed. Footage shared on social media from Myanmar’s second-largest city showed widespread destruction, raising fears that many were trapped under the rubble or killed. The magnitude 7.7 earthquake, with an epicenter near Mandalay in Myanmar, struck at midday and was followed by a strong magnitude 6.4 aftershock. The extent of death, injury and destruction — especially in Myanmar, which is embroiled in a civil war and where information is tightly controlled at the best of times —
China's military today said it began joint army, navy and rocket force exercises around Taiwan to "serve as a stern warning and powerful deterrent against Taiwanese independence," calling President William Lai (賴清德) a "parasite." The exercises come after Lai called Beijing a "foreign hostile force" last month. More than 10 Chinese military ships approached close to Taiwan's 24 nautical mile (44.4km) contiguous zone this morning and Taiwan sent its own warships to respond, two senior Taiwanese officials said. Taiwan has not yet detected any live fire by the Chinese military so far, one of the officials said. The drills took place after US Secretary
RSS