PC vendor Asustek Computer Inc (華碩) will continue to develop artificial intelligence (AI)-enabled products and services this year, including PCs, servers, edge AI and artificial intelligence of things (AIoT) applications, the company’s annual shareholders’ report released on Sunday showed.
The rapid development of AI and an uncertain global environment are paving the way for major innovations, offering the company an opportunity to demonstrate its strengths, Asustek chairman Jonney Shih (施崇棠) said in the report.
“The faster the world changes, the bigger progress Asustek will make next year,” he said.
Photo: Vanessa Cho, Taipei Times
As the value and impact of personal computing products grow, the sector is poised for healthy market expansion, Shih said.
In this environment, upgrading products and launching strategic projects are crucial, with AI products and their applications driving innovation and market growth, he said.
Compared with its pursuit of product differentiation and competitive advantage through “incremental innovation” in the past, the company aims to achieve “radical innovation” to further enhance its competitiveness, as the market and technological advancements accelerate, he added.
Apart from expanding the company’s AI product lineups, Asustek will also focus on high-end products for high added-value users to enhance the user experience and the company’s brand value, Shih said.
In the enterprise market, Asustek would strengthen its regional deployment, and deepen its presence in commercial markets and channels in key countries, he said.
The company will also work with key platform manufacturers to jointly develop AI-driven products and applications to accelerate industry innovation and evolution, he added.
Asustek reported a 22 percent annual growth in consolidated revenue to NT$587.1 billion (US$18.08 billion) last year, the second-highest in the company’s history, and net profit rose 97 percent to NT$31.4 billion, or earnings per share of NT$42, the report said.
Last year, the company achieved key strategic goals, including maintaining its leading position in the PC market, strengthening its status as a top gaming notebook brand, achieving early growth in the server business and continuing development of its Open Platform framework to support product innovation, Shih said.
In the first quarter of this year, revenue increased 21.36 percent from a year earlier to NT$147.7 billion, company data showed.
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