Amazon.com Inc is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform’s shoppers, eMarketer said in a forecast on Tuesday.
Google would continue to dominate the market for serving up ads along with search results, but Amazon and “smaller players,” including Walmart Inc, Target Corp, eBay Inc and Pinterest Inc, are seeing their shares grow, the market tracker said.
Ads displayed along with query results at shopping sites are seen as having good odds of catching the eyes of consumers while they are intent on buying something.
“Amazon’s ad business has attracted massive increases in spending, because advertisers can reach consumers during product queries, a time when they’re ready to buy,” eMarketer principal analyst Nicole Perrin said. “Amazon has also rolled out better measurement and targeting tools, making it even more attractive for advertisers.”
The US search ad market overall would have grown nearly 18 percent this year to reach US$55.17 billion, with Alphabet Inc’s Google taking in US$40.33 billion, or slightly more than 73 percent, eMarketer said.
While Google would remain dominant in the market, its share would drop to 70.5 percent by 2021, it said.
Meanwhile, the Seattle-based e-commerce colossus is to see its share of the search ad market grow from 12.9 percent this year to 15.9 percent by 2021.
“Polling suggests that most product searches now begin on Amazon, causing the No. 2 search player to grow rapidly and steal share from its larger rival,” eMarketer said.
Amazon’s search ad revenue was predicted to grow nearly 30 percent this year to US$7.09 billion.
Last year, the company took the No. 2 spot in the US search ad market from Microsoft Corp, which was forecast to have a 6.5 percent share this year, eMarketer said.
POWERING UP: PSUs for AI servers made up about 50% of Delta’s total server PSU revenue during the first three quarters of last year, the company said Power supply and electronic components maker Delta Electronics Inc (台達電) reported record-high revenue of NT$161.61 billion (US$5.11 billion) for last quarter and said it remains positive about this quarter. Last quarter’s figure was up 7.6 percent from the previous quarter and 41.51 percent higher than a year earlier, and largely in line with Yuanta Securities Investment Consulting Co’s (元大投顧) forecast of NT$160 billion. Delta’s annual revenue last year rose 31.76 percent year-on-year to NT$554.89 billion, also a record high for the company. Its strong performance reflected continued demand for high-performance power solutions and advanced liquid-cooling products used in artificial intelligence (AI) data centers,
SIZE MATTERS: TSMC started phasing out 8-inch wafer production last year, while Samsung is more aggressively retiring 8-inch capacity, TrendForce said Chipmakers are expected to raise prices of 8-inch wafers by up to 20 percent this year on concern over supply constraints as major contract chipmakers Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) and Samsung Electronics Co gradually retire less advanced wafer capacity, TrendForce Corp (集邦科技) said yesterday. It is the first significant across-the-board price hike since a global semiconductor correction in 2023, the Taipei-based market researcher said in a report. Global 8-inch wafer capacity slid 0.3 percent year-on-year last year, although 8-inch wafer prices still hovered at relatively stable levels throughout the year, TrendForce said. The downward trend is expected to continue this year,
Vincent Wei led fellow Singaporean farmers around an empty Malaysian plot, laying out plans for a greenhouse and rows of leafy vegetables. What he pitched was not just space for crops, but a lifeline for growers struggling to make ends meet in a city-state with high prices and little vacant land. The future agriculture hub is part of a joint special economic zone launched last year by the two neighbors, expected to cost US$123 million and produce 10,000 tonnes of fresh produce annually. It is attracting Singaporean farmers with promises of cheaper land, labor and energy just over the border.
US actor Matthew McConaughey has filed recordings of his image and voice with US patent authorities to protect them from unauthorized usage by artificial intelligence (AI) platforms, a representative said earlier this week. Several video clips and audio recordings were registered by the commercial arm of the Just Keep Livin’ Foundation, a non-profit created by the Oscar-winning actor and his wife, Camila, according to the US Patent and Trademark Office database. Many artists are increasingly concerned about the uncontrolled use of their image via generative AI since the rollout of ChatGPT and other AI-powered tools. Several US states have adopted
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