Gigabyte Technology Co Ltd (技嘉) yesterday said it aims to tap the fast-developing content creators’ market as it launched its new AERO series of laptops on the first day of Computex Taipei.
With the new laptop series, Gigabyte hopes to improve the marketing of its notebooks, while also looking to redefine the PC industry, chairman Dandy Yeh (葉培城) said at the launch.
The AERO series is designed to please users’ eyes, Gigabyte mobility business center vice president Steven Chen (陳俊丞) said.
Photo: Wu Pei-hua, Taipei Times
The PC market has gradually become saturated with performance-driven laptops and so the focus is slowly shifting back to being user-friendly and visually pleasing, he said.
“The easier [a laptop] is to use, the more people would appreciate it,” Chen said.
“Most content creators do not care about the hardware, but about the interface,” he added.
Intel Corp general manager of premium and laptop segments Frederik Hamberger said that while most major PC manufacturers still have their eyes set on the gaming segment of the PC market, the content creators’ market segment is rapidly expanding, reaching more than 130 million users to date, compared with 580 million paying PC gamers.
Although content creators represent a significant market potential, the market used to ignore the demand, Hamberger said.
“Three or four years ago, when content creators would go into a [PC] shop, they would be directed to the gaming laptops if they’re lucky,” he said at the launch.
Many content creators purchased gaming laptops, as few other options were available, he said.
Just 29 percent of users purchase gaming laptops for gaming, while up to 19 percent purchase gaming laptops for content creation only, Hamberger added.
Gigabyte’s new AERO 15 uses Microsoft Corp’s cloud computing service, Microsoft Azure, which would collect users’ data and automatically reconfigure the laptops to adapt to content creators’ different needs, Microsoft vice president for worldwide device sales Alvaro Celis said.
BIG BUCKS: Chairman Wei is expected to receive NT$34.12 million on a proposed NT$5 cash dividend plan, while the National Development Fund would get NT$8.27 billion Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s largest contract chipmaker, yesterday announced that its board of directors approved US$15.25 billion in capital appropriations for long-term expansion to meet growing demand. The funds are to be used for installing advanced technology and packaging capacity, expanding mature and specialty technology, and constructing fabs with facility systems, TSMC said in a statement. The board also approved a proposal to distribute a NT$5 cash dividend per share, based on first-quarter earnings per share of NT$13.94, it said. That surpasses the NT$4.50 dividend for the fourth quarter of last year. TSMC has said that while it is eager
‘IMMENSE SWAY’: The top 50 companies, based on market cap, shape everything from technology to consumer trends, advisory firm Visual Capitalist said Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) was ranked the 10th-most valuable company globally this year, market information advisory firm Visual Capitalist said. TSMC sat on a market cap of about US$915 billion as of Monday last week, making it the 10th-most valuable company in the world and No. 1 in Asia, the publisher said in its “50 Most Valuable Companies in the World” list. Visual Capitalist described TSMC as the world’s largest dedicated semiconductor foundry operator that rolls out chips for major tech names such as US consumer electronics brand Apple Inc, and artificial intelligence (AI) chip designers Nvidia Corp and Advanced
Saudi Arabian Oil Co (Aramco), the Saudi state-owned oil giant, yesterday posted first-quarter profits of US$26 billion, down 4.6 percent from the prior year as falling global oil prices undermine the kingdom’s multitrillion-dollar development plans. Aramco had revenues of US$108.1 billion over the quarter, the company reported in a filing on Riyadh’s Tadawul stock exchange. The company saw US$107.2 billion in revenues and profits of US$27.2 billion for the same period last year. Saudi Arabia has promised to invest US$600 billion in the US over the course of US President Donald Trump’s second term. Trump, who is set to touch
SKEPTICAL: An economist said it is possible US and Chinese officials would walk away from the meeting saying talks were productive, without reducing tariffs at all US President Donald Trump hailed a “total reset” in US-China trade relations, ahead of a second day of talks yesterday between top officials from Washington and Beijing aimed at de-escalating trade tensions sparked by his aggressive tariff rollout. In a Truth Social post early yesterday, Trump praised the “very good” discussions and deemed them “a total reset negotiated in a friendly, but constructive, manner.” The second day of closed-door meetings between US Secretary of the Treasury Scott Bessent, US Trade Representative Jamieson Greer and Chinese Vice Premier He Lifeng (何立峰) were due to restart yesterday morning, said a person familiar
RSS