Huawei Technologies Co (華為) has turned to a blend of wit, sarcasm and defiance to publicly fight allegations that the world’s largest maker of telecommunications equipment is spying for China.
It is a remarkable shift for a giant whose founder, Ren Zhengfei (任正非), spurned the media and avoided overt displays of power.
Rotating chairman Guo Ping (郭平) encapsulates its new credo.
Photo: EPA-EFE
Striding onstage before hundreds of people at the phone industry’s flagship conference this week, he opened with a joke directly addressing the company’s demons: “There has never been more interest in Huawei. We must be doing something right.”
Guo laid into the US, which vaulted Huawei into the public eye when it orchestrated last year’s arrest by Canadian authorities of chief financial officer Meng Wanzhou (孟晚舟), who is also Ren’s daughter.
He urged the crowd in Barcelona, Spain, to reject using politics to manage cybersecurity and turned the spotlight on the US, which he said was spying on its own corporations.
Some members of the audience applauded.
“Prism, prism on the wall, who is the most trustworthy of them all?” Guo said, referring to the code name of the surveillance system used by the US to access private communications from Internet companies.
“If you don’t answer that, you can go ask Edward Snowden,” he said, referring to the former US National Security Agency (NSA) employee.
In the short span since Meng’s arrest on Dec. 1 last year, Huawei has gone from besieged target to unapologetic champion of telecommunications security.
Assailed by US accusations it aids Beijing, it has morphed into an outspoken company few could have imagined just a year ago. That comes despite facing a concerted US campaign to block it from operating in Europe, Australia and around the world.
The jury is still out on whether the charm offensive has worked, but in recent weeks the discussion has grown more nuanced.
European carriers have offered to help governments devise a way to work with Huawei while warding off security concerns.
Leaders in New Zealand, Italy, Germany and the UK have pushed back against US pressure for a blanket ban on the Shenzhen-based company’s products.
“The US seems to have hit a snag with skeptical responses coming out of the UK and other governments saying let’s look at Huawei in a more granular fashion,” said Graham Webster, a fellow at the Washington-based research group New America who studies China’s digital economy.
Huawei was largely unknown outside of China before recent clashes with the US and Ren had not spoken with foreign media since 2015.
However, in recent years, the closely held firm started publicly releasing financial statements, sponsoring sports teams and churning out cheeky ads around the world.
After Meng’s arrest, it orchestrated an unusual public relations move by releasing a translated entry from her personal diary.
Huawei said she had kept a journal for years and wanted to share her feelings on recent events, including how she burst into tears after supporters contacted her to protest her arrest.
Then in January, Huawei invited journalists from foreign media to a round-table discussion with Ren, who denied espionage allegations and a link to the Chinese government and called US President Donald Trump a “great president.”
The founder has been charging hard on the speaking circuit ever since, including sitting down for tea with the BBC, where he stressed that there is “no way the US can crush us.”
The company created a Web page and Twitter account called @Huaweifacts, started beefing up its media relations teams and touted new technologies around 5G and its newly launched US$2,600 foldable mobile phone.
On Wednesday, Guo penned a commentary piece for the Financial Times in which he criticized the hacking of Huawei servers by the NSA.
“Clearly, the more Huawei gear is installed in the world’s telecommunications networks, the harder it becomes for the NSA to ‘collect it all,” he wrote. “Huawei, in other words, hampers US efforts to spy on whomever it wants. This is the first reason for the campaign against us.”
A Huawei executive even reached out to Trump directly on Twitter when the US president commented on US digital supremacy.
“Mr President I cannot agree with you more. Our company is always ready to help build the real 5G network in the US, through competition,” wrote Ken Hu (胡厚崑), another of Huawei’s rotating chairmen.
Inside the company, Ren told employees to be “combat ready” in the face of global competition and geopolitical challenges.
“Now, some countries want to block our investment in scientific research, disrupt our efforts to learn the advanced technologies,” Ren said when addressing employees at a company event on Feb. 16. “We need to be prepared.”
Huawei’s communications team said it is ramping up efforts to respond to what it calls “false allegations, fake news and rumors.”
The company kept a low profile in the past because it was privately owned in a highly competitive industry, which could have led to “misperceptions we are too secretive,” spokesman Glenn Schloss said.
However, Guo’s speech in Barcelona seems to take those efforts to a new level, buoyed by a greater sense of urgency ahead of key court dates.
US prosecutors in Seattle were yesterday due to detail their criminal case against Huawei, including allegations of intellectual property theft, while Canada today is to decide on whether to extradite Meng, whose next court date is on Wednesday.
“The Prism speech was definitely a different level of messaging,” Webster said.
By bringing up the US program, Huawei might be trying to curry favor and remind Europe that the US does not have a spotless track record when it comes to state surveillance, Webster said.
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