Four Points by Sheraton Linkou (林口亞昕褔朋喜來登飯店) is eyeing occupancy rates of 70 percent this quarter ahead of its grand opening in December as hospitality demand grows rapidly in the area thanks to improving infrastructure and household incomes, company executives said yesterday.
The 165-guestroom facility is across from the Taoyuan Airport MRT Line’s A9 Linkou Station in New Taipei City and within walking distance of Mitsui Outlet Park and Linkou Chang Gung Memorial Hospital.
“Four Points by Sheraton Linkuo has achieved occupancy rates of 60 percent since its soft operation in late July, a rare achievement for new hotels,” said Andy Yao (姚連地), chairman of YeaShin International Development Co (亞昕國際開發) and owner of the complex.
The facility had set a target of 50 percent for this year.
Linkuo District (林口) has benefitted from transportation and development upgrades, allowing it to outrank other districts by household income in New Taipei City for three years, Yao said.
The trend suggests strong consumption potential and lends support to hospitality facilities and residential complexes, said Yao, whose company has focused on property development in Linkuo.
That explains why the hotel features two restaurants, banquet rooms, a swimming pool and a health club for guests and non-residents, marketing officials said.
The facility charges NT$3,999 per night and might raise the rate to NT$4,700 next year, allowing it to challenge a revenue target of NT$300 million, hotel general manager Benjamin Huang (黃炳鈞) said.
“The goal is achievable aided by dining facilities that are almost fully booked this banquet season,” Huang said.
The hotel has hired chefs from five-star hotels in Taipei to design menus at its two restaurants, China Spice (聚味軒) and The Eatery (宜客樂), which feature Chinese and Western cuisine at affordable prices, Huang said.
The alliance with Marriott International Inc and its proximity to technology firms would facilitate business, Huang said.
Four Points by Sheraton is a brand of upscale hotels under the Marriott brand that cater to business travelers and small conventions.
Yao said he is upbeat regarding the property market in Linkuo, where YeaShin is steadily digesting apartments from a newly completed complex and plans to launch a new project next year.
“Linkuo has the potential to develop into New Taipei City’s answer to Taipei’s Tienmu (天母) area for popularity, judging by its transportation convenience, infrastructure and school options,” Yao said.
It is likely that housing prices would make a comeback next year as prices for land and building materials keep climbing, he added.
MULTIFACETED: A task force has analyzed possible scenarios and created responses to assist domestic industries in dealing with US tariffs, the economics minister said The Executive Yuan is tomorrow to announce countermeasures to US President Donald Trump’s planned reciprocal tariffs, although the details of the plan would not be made public until Monday next week, Minister of Economic Affairs J.W. Kuo (郭智輝) said yesterday. The Cabinet established an economic and trade task force in November last year to deal with US trade and tariff related issues, Kuo told reporters outside the legislature in Taipei. The task force has been analyzing and evaluating all kinds of scenarios to identify suitable responses and determine how best to assist domestic industries in managing the effects of Trump’s tariffs, he
TIGHT-LIPPED: UMC said it had no merger plans at the moment, after Nikkei Asia reported that the firm and GlobalFoundries were considering restarting merger talks United Microelectronics Corp (UMC, 聯電), the world’s No. 4 contract chipmaker, yesterday launched a new US$5 billion 12-inch chip factory in Singapore as part of its latest effort to diversify its manufacturing footprint amid growing geopolitical risks. The new factory, adjacent to UMC’s existing Singapore fab in the Pasir Res Wafer Fab Park, is scheduled to enter volume production next year, utilizing mature 22-nanometer and 28-nanometer process technologies, UMC said in a statement. The company plans to invest US$5 billion during the first phase of the new fab, which would have an installed capacity of 30,000 12-inch wafers per month, it said. The
Taiwan’s official purchasing managers’ index (PMI) last month rose 0.2 percentage points to 54.2, in a second consecutive month of expansion, thanks to front-loading demand intended to avoid potential US tariff hikes, the Chung-Hua Institution for Economic Research (CIER, 中華經濟研究院) said yesterday. While short-term demand appeared robust, uncertainties rose due to US President Donald Trump’s unpredictable trade policy, CIER president Lien Hsien-ming (連賢明) told a news conference in Taipei. Taiwan’s economy this year would be characterized by high-level fluctuations and the volatility would be wilder than most expect, Lien said Demand for electronics, particularly semiconductors, continues to benefit from US technology giants’ effort
‘SWASTICAR’: Tesla CEO Elon Musk’s close association with Donald Trump has prompted opponents to brand him a ‘Nazi’ and resulted in a dramatic drop in sales Demonstrators descended on Tesla Inc dealerships across the US, and in Europe and Canada on Saturday to protest company chief Elon Musk, who has amassed extraordinary power as a top adviser to US President Donald Trump. Waving signs with messages such as “Musk is stealing our money” and “Reclaim our country,” the protests largely took place peacefully following fiery episodes of vandalism on Tesla vehicles, dealerships and other facilities in recent weeks that US officials have denounced as terrorism. Hundreds rallied on Saturday outside the Tesla dealership in Manhattan. Some blasted Musk, the world’s richest man, while others demanded the shuttering of his
RSS